An effective website is one of the most necessary and valuable tools a flooring retailer of any size can have in his marketing tool kit.
Floor Focus Magazine
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As long as the Fed continues to cut interest rates, don’t expect gasoline prices to come down. And be prepared for raw material costs to soar even higher, resulting in higher product prices.
Worried that the economy and the retail front are changing? Stop worrying, they’re always changing.
Color is often a major stumbling block in the flooring sales transaction. Make sure your customers know that you recognize the flooring is a fashion item.
As a professional in the flooring business, it is often difficult to gauge how much change has occurred in a five year period.
Resilient used to be considered a cheap alternative for shoppers on a budget. Not anymore.
Try to avoid positioning laminate flooring as an inexpensive alternative. Customers will think it’s inferior. And they’ll think it isn’t real.
Ceramic and porcelain tile use here in the U.S. has tripled in the last 12 years. Consumers are drawn to its natural elegance, not to mention its durability.
Your customer comes in looking for a wood floor. Are you prepared to introduce her to the world of traditional species like oak and maple, and also the increasing popular exotics?
Pick a floor. Any floor. It can probably use a rug. Area rugs pull any room décor together.