Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Building a Hardwood Brand - April 2008

Building a Hardwood Brand - April 2008

It’s not easy these days for a typical hardwood flooring manufacturer to stand out in a fairly crowded, although somewhat bifurcated and fragmented, marketplace, made up of a handful of big players, and a far larger bucket full of small, niche firms.

Project Notebook: Nokia Theatre - April 2008

Project Notebook: Nokia Theatre - April 2008

AEG, owner of sports and entertainment facilities as well as sports franchises all across the world, is transforming a four million square foot piece of downtown Los Angeles into a massive sports, entertainment and residential district.

Designer Forum - April 2008

Designer Forum - April 2008

From my past life as a dancer and choreographer to my role in the design world today, I am always looking for those elements that move me both physically and emotionally.

Wood Cuts - April 2008

Wood Cuts - April 2008

The latest figures from the U.S. FlooReport suggest that imports of wood flooring have slowed, perhaps in part because of increased tariffs imposed by U.S. Customs and decreased tariff rebates by the Chinese government.

Best Practices - April 2008

Best Practices - April 2008

Classique Floors has many interesting and effective ways to pull in new customers, as well as methods to keep the store in the minds of past customers to encourage repeat business.

People Power - April 2008

People Power - April 2008

There is no more rewarding feeling than seeing someone realize what they are capable of accomplishing. However, the tendency to see potential instead of just seeing the person is often a curse.

Strategic Exchange - April 2008

Strategic Exchange - April 2008

I love rollercoasters! I love the twisting turns, the sudden drops, and the adrenaline rush. But the economic rollercoaster we have been on for the past year—that’s a different story. I do not look forward to the constant ups and downs.

Surfaces 2008 - March 2008

Surfaces 2008 - March 2008

This year’s Surfaces may not have been as glitzy and glamorous as in years past, but even more so than last year, folks were there to do business, and that made for a brisk and efficient environment.

Cevisama 2008 - March 2008

Cevisama 2008 - March 2008

This year’s Cevisama, held in Valencia, Spain, ran from February 5 to 9, drawing more than 96,000 visitors from across the globe for the very latest in ceramic tile manufacturing and design.