Surfaces Conference Program Announced

Dallas, TX, October 10, 2005--The 2006 Conference Program at Surfaces 2006, which is sponsored by Mannington Mills, features hot topics, fresh ideas, critical business information and new speakers. Retailers, builders, architects, designers, distributors and installers—the entire floor covering industry—can benefit from the courses offered in the 2006 program. With 42 courses covering Business, Marketing, Sales, Design, Installation and Window Coverings, there’s information for everyone to take back and implement in their businesses right away. Floor covering professionals can always count on the Surfaces Conference Program to get the most important and up-to-date information they need to stay competitive and grow their businesses. In 2006, the Conference Program features some hot new topics attendees won’t want to miss, including “Radiant Heating,” “Retailer’s Most Valuable Practices,” “Internet Selling: Winning Via the Web,” “Natural Stone Flooring Installation,” “Establishing Small Business Profitability,” “The New Aggressive Competitors,” “Common Causes of Installation Failures” and more. The Surfaces 2006 Conference Program will once again be led by the industry’s best and brightest instructors—veterans with years of experience who can provide floor covering professionals the tools they need to succeed and stay ahead of their competition. Tom Shay, Jonathan Trivers, Lew Migliore, Warren Tyler, Linda Leigh Francis, Mark Woodman and others will be back with top-notch business-building, sales and marketing ideas. Fresh new faces are also on board to provide attendees with tips on making the right buying decisions and maximizing their potential. Lance Wallach will present “IRS Secrets You Should Know;” Mike Rudd will show “How to Sustain Your Business Growth;” Deborah Burnett will explore “Color & Light—Design Elements that Sell;” James Wright will offer his expertise on “Brand Identity—A Retail Customer Experience;” Lisa McCauley will present “Floor Your Customer & Competitors;” Margie Nance will introduce a new profit center in “Expanding Into Window Covering Sales;” Kevin Padden & Ralph Williamson will demonstrate “Natural Stone Flooring Installation;” Pete Carpenter will inform how to “Let Your Store Do the Talking;” among many others. The Surfaces 2006 Conference Program starts Tuesday, January 31 with Pre-Show Workshops, which cost $80 each ($105 after December 30). Seminars run Wednesday, February 1 – Friday, February 3 for only $55 each ($75 after December 30). For complete course descriptions, speaker bios and schedules, visit www.surfaces.com. Continuing Education is another important part of Surfaces. Continuing Education Units (CEUs) from leading industry associations can help strengthen floor covering professionals’ competitive edge. Most of the seminars and workshops in the 2006 program qualify for the certification programs. Hanley Wood is a registered provider with the American Institute of Architects (AIA/CES), plus AIBD, ASID, NKBA, IIDA, IDEC, IDC, IFMA and NAHB. In addition, Surfaces conference attendees can earn World Floor Covering Association certifications. The WFCA offers three industry certification programs to recognize career achievement and provide a marketing advantage to floor covering industry professionals: the Certified Flooring Executive, Certified Flooring Sales Consultant and Certified Flooring Professional. Exams to earn these certifications take place at Surfaces on Friday, February 3 from 10:00 a.m. to 11:30 a.m. For details, visit www.Surfaces.com or www.wfca.org or call 800-624-6880.

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