Shaw Launches the Shaw Green Edge - continued

-- continued The Shaw Green EdgeSM program will communicate Shaw’s current environmental efforts, including: • Shaw’s waste-to-energy project in Dalton, Ga., is a first-of-its-kind gasification unit that converts post-consumer and post-industrial carpet waste and wood dust to energy that would otherwise come from fossil fuels, sends less waste to landfills and will save more than 2.5 million gallons of fuel oil per year. Emissions are similar to natural gas because greenhouse gas pollutants remain sequestered in the ash rather than being released to the atmosphere. • Shaw’s efficient utilization of natural resources. o Since 2000, Shaw has reduced greenhouse emissions by 45 percent. o The company manufactures twice as much carpet per gallon of water used than it did in 1995. o Since the beginning of Shaw’s energy reductions program in 2003, the company is on a track to hit a world-class 3 percent annual reduction in energy use per square yard of carpet. • Shaw’s development of environmentally friendly products: o New 2007 Anso® nylon products contain post-consumer recycled content and are also recyclable. o EcoWorx® recyclable carpet tiles are made with recycled content and allowed Shaw to exit the production of PVC while lowering backing weight by 40 percent. EcoWorx® received the EPA’s 2003 Presidential Green Chemistry Award. o EcoLogix™ cushion carpet tile backing contains 91 percent post-consumer recycled content from green polyester (PET) soft drink bottles and assists in meeting LEED certification. o EcoWorx® Performance Broadloom, announced November 2006, is the commercial carpet industry’s fist fully sustainable, cradle to cradle carpet backing for broadloom carpet products. o Eco Solution Q ® fiber is a premium branded fiber from Shaw Fibers that contains a minimum of 25 percent recycled content. As a cradle to cradle product, Eco Solution Q® is fully recyclable back into carpet fiber. In 2003, Eco Solution Q® was ranked as one of the top 100 products for facility managers by Buildings Magazine. o Shaw’s EverTouch® nylon and other products containing Type 6 nylon are also capable of being recycled. o Shaw’s Epic hardwood veneer uses two-thirds less harvested wood than comparable solid wood flooring, contains a core of valuable wood fiber that comes from the manufacture of other products, especially sawmill by-products, and comes from managed forests. o The Endurance II carpet cushion contains 100 percent recycled content and was the first carpet pad to be tested and accepted into CRI’s Green Label Air Quality Testing and Labeling program. Bill McDonough, environmentalist, architect and co-author of Cradle to Cradle: Remaking the Way We Make Things, observed that, “Shaw’s cradle to cradle carpets are a signal of the next industrial revolution. These carpets will allow us to eliminate the concept of waste by recycling synthetic materials in continuous flows that have been deeply assessed for safety and returned to manufacturing again and again.” McDonough added, “The world’s 6.4 billion humans will need to continuously recycle these technical nutrients in order to celebrate abundance and avoid the cradle to grave practices of the past. Shaw’s green efforts help contribute not only to a better industry but a better world.” Shaw Green EdgeSM identification will be placed on all applicable 2007 point of sale materials and products that either contain recycled content or have the ability to be recycled. Environmental initiatives will be numbered and identified, and new endeavors will be added to the numerical list as they are introduced. Future Shaw Green EdgeSM marketing efforts will include the launch of a dedicated Web site this December, which consumers may access through shawfloors.com. For more information about Shaw, please visit www.shawfloors.com.


Related Topics:Shaw Industries Group, Inc., Carpet and Rug Institute