Gary Keeble Named VP of Marketing for Metroflor

Norwalk, CT, July 13, 2020-Gary Keeble has been promoted to vice president of marketing for Metroflor. 

During his five years as director of marketing, Keeble has impacted all of the brand’s marketing efforts, from merchandising, advertising, sales collateral and website to trade shows and social media.

Moving forward, Keeble will additionally be responsible for crafting a new brand strategy for Metroflor, so all written, visual and verbal messaging is on-point for each of the company’s audiences: distributors, retailers, contractors and consumers. In addition to a tailored customer approach, he will also work to deliver the appropriate communication to vertical markets such as multi-family, main street commercial and single-family builders. 

Continuing to report to Rogg, Keeble will also work closely with Keith Kannapel, vice president of sales for Metroflor, to ensure that marketing is supporting the sales function and the sales team is collaborating with marketing to communicate what’s necessary to grow Metroflor’s business. He will work closely with the internal HMTX Industries team and other divisional marketing leaders to collaborate on trade shows and other external messaging to create a cohesive, forward-facing strategy. 

Related Topics:Metroflor Luxury Vinyl Tile, HMTX