Daltile Sponsors Two Projects Exploring Trends in Builder Market

Las Vegas, NV, February 22, 2016—Daltile sponsored Builder Magazine’s Responsive Home and National Association of Home Builders' New American Home. The projects were unveiled during the International Builder Show last month in Las Vegas and showcase home design and technology trends sweeping the industry.

As its name suggests, the Responsive Home project was a two-home data-driven design and construction project that allowed builders and designers to create two homes in response to the insights they gained through millennial homebuyer research. The key takeaway from the research is that millennials want to maximize their space in a customizable and personal way, without breaking the budget.

Daltile’s Exhibition collection was used throughout the larger, more contemporary home, and provides the duality homebuyers are actively seeking.

While the Responsive Home project has allowed Daltile to better understand the needs of the millennials, the New American Home project, now in its 33rd year, gave the tile manufacturer the opportunity to take a deeper dive into more diverse homebuyer profiles.

According to Professional Builder, as buyer profiles diversify, homes must be versatile enough to suit “an empty-nester couple who hosts frequent visitors, to a group of friends who have pooled their savings and gone in on a house together.”

Over 7,300 square feet of Daltile’s Season Wood ColorBody porcelain tile was used across the floors and walls in the 2016 New American Home, in lieu of hardwood, for its durability and low-maintenance quality.

Related Topics:Daltile, Mohawk Industries