Carpet Maker Burtco Rebranded 'B Carpet'

Dalton, GA, Feb. 15, 2010--For more than 30 years, Burtco has produced custom-crafted carpet for the hospitality industry. Now, a major change is underfoot.

After an extensive review and development process in 2009, Burtco has been rebranded with a new look and feel, under the name B Carpet.

“Our focus has always been on manufacturing elegantly designed, high quality carpet,” said the company’s co-owner and vice president, Elizabeth Moore. “However, our brand image has never matched our high-end products and sophisticated customers.

“This name was chosen as an evolution from Burtco to something fresh and updated, but without completely forgoing the original company name,” explains Moore.

The new B Carpet brand was recently unveiled at Surfaces 2010 in Las Vegas, with a launch event to the company’s sales force and retail customers. A full launch to the hospitality market will take place at HD Expo in Las Vegas, May 19-21.