Brintons Develops Paper Sample System

Atlanta, GA, May 21, 2009—Brintons said it has become the first Axminster carpet supplier to launch its own large format strike-off simulation program.

The Axminster Modeling Program (AMP) allows Brintons’ customers to visualize custom designs and color schemes in Axminster construction through computer-generated paper simulations, rather than through traditional woven strike-offs.

Brintons said it has taken a number of years to design AMP and the final phase of its development was completed when the company’s U.S. marketing team and IT personnel worked together to generate a reliable Axminster texturing module that could be applied to any color.

The program has completed six months of testing with some of Brintons’ key customers in the U.S. market.

Jonathan Young, CEO of Brintons in the Americas, said the development of AMP puts Brintons in a unique position.

“AMP represents a massive breakthrough for woven products," Young said.

“AMP will save huge amounts of time during any installation project and the value of that to customers can never be underestimated. The reviews we have received from the designers involved with the tests have been very positive and have confirmed that AMP is something that the Axminster market is keen to embrace.”