Value on the Minds of Flooring Consumers

Laguna Niguel, CA, Dec. 18, 2012 -- In this troubled economy, consumers have to monitor their spending habits now more than ever.

While home improvement projects still continue along at a steady pace, recent studies have shown that consumers are now altering how much they spend in response to increasing economic insecurity.

Jason Ramsay of California Flooring Service, an Orange County flooring contractor, understands what these customers are demanding. His business offers a wide range of flooring services including hardwood, carpet, tile, and laminate.

Recent industry surveys have shown that the emphasis for homeowners has now shifted heavily from quality to value, as they search out the best deals at the most affordable prices.

That isn't to say that homeowners are no longer interested in quality, just that it isn't the most important consideration.

California Flooring Service, for example, has many orders for laminate flooring, which is considerably cheaper than many of the alternatives. Still, Ramsay and his team are able to provide a quality product at a reasonable price, including many options that offer a lifetime warranty on installation.

Hardwood is still a popular choice, however, as many homeowners view it as a permanent solution for their flooring needs which will last a lifetime with proper care.

Beyond that, the quality is also impeccable and the warranties provided through contractors continue to make it an attractive choice for thrifty consumers who demand the best.

Even in this economy, however, many consumers still choose a more eco-friendly alternative such as cork and bamboo flooring.

While these types of flooring are expensive, they have the same benefits of hardwood flooring in terms of durability and strength, with the added bonus of coming from renewable sources.



Other Archived Articles

Starnet Closing in on Carpet Recycling Goal   Full Article
Darien, CT, April 4, 2014 -- Starnet said its commercial carpet reclamation program said that as of the end of March its members had recycled more than 44.6 million pounds of carpet.

Greenbuild Set for Los Angeles in 2016   Full Article
Washington, DC, April 4, 2014 -- The Greenbuild trade show will move from San Diego to Los Angeles in 2016.

Economy Adds 192,000 Jobs in March   Full Article
Washington, DC, April 4, 2014 -- U.S. employers added 192,000 jobs in March, according to the Labor Department.

Mannington Producing Click LVT Domestically   Full Article
Calhoun, GA, April 4, 2014 -- Mannington Commercial said it has become the only manufacturer to produce click installation system commercial LVT in the U.S.

Builder Beazer Says Sales, Orders Fall   Full Article
Atlanta, GA, April 4, 2014 -- Beazer Homes said severe weather contributed to a decline in completed home sales and new orders in the first quarter.

J+J Flooring Partners With Health Design Center   Full Article
Dalton, GA, April 4, 2014 -- J+J Flooring Group said it has become the exclusive industry partner for The Center for Health Design’s Research Coalition.

Growth in Services Sector Picks Up in March   Full Article
Tempe, AZ, April 3, 2014 -- Growth in the U.S. services sector accelerated in March, according to the Institute for Supply Management.

Jobless Claims Tick Higher Last Week   Full Article
Washington, DC, April 3, 2014 -- Initial claims for unemployment benefits edged higher unexpectly last week, according to the Labor Department.

Zillow To Help Chinese Invest in U.S. Real Estate   Full Article
New York, NY, April 3, 2014 -- Zillow said it would begin providing real-estate listings for Chinese real-estate portal Beijing Yisheng Leju Information Services.

Planned Job Cuts Plunge in March   Full Article
Chicago, IL, April 3, 2014 -- Planned job cuts fell to 34,399 in March, which was down 30% from a year ago and 18% from the previous month, according to outplacement firm Challenger, Gray & Christmas.

Finkell Forming New Hardwood Company   Full Article
Only, TN, April 3, 2014 -- Don Finkell, former head of hardwood maker Anderson, is getting back into business with a wood flooring startup called OEM Wood Floors.

Unilin's Winters Named NALFA Member of Year   Full Article
Dallas, TX, April 3, 2014 -- Unilin’s Jane Winters recently won the flooring industry’s "NALFA Member Of The Year” award.

J+J Flooring Names Metzger Director of Design   Full Article
Dalton, GA, April 3, 2014 -- J+J Flooring Group has named industry veteran Daniel Metzger as director of design.

Surya Names Curtin Vice President Sales   Full Article
Calhoun, GA, April 3, 2014 -- Rug company Surya said it has named Jim Curtin as vice president of sales, national accounts.

Factory Orders Rise More Than Expected   Full Article
Washington, DC, April 2, 2014 -- Factory orders rose 1.6 % in February, the U.S. Commerce Department said Wednesday

Jobs Growth Picks Up in March   Full Article
Roseland, NJ, April 2, 2014 -- Private firms grew their payrolls in March by the most in three months, according to the ADP Employment Report.

Mortgage Application Volume Declines   Full Article
Washington, DC, April 2, 2014 -- Mortgage application volume fell last week on lower refinancing demand, according to the Mortgage Bankers Association.

Analyst Lowering Mohawk Estimates Due to Weather   Full Article
New York, NY, April 2, 2014 -- Flooring industry analyst Stifel Nicolaus said it is lowering its first quarter estimates for Mohawk due to weather issues but is maintaining a "buy" rating on the stock.

Mohawk a Finalist for Atlanta Environmental Award   Full Article
Calhoun, GA, April 2, 2014 -- Mohawk said it is a finalist in the Metro Atlanta Chamber’s E3 environmental awards for Atlanta area businesses.

Haines Vice President of Operations Dies   Full Article
Glen Burnie, MD, April 1, 2014 -- Distributor Haines said its vice president of operations, Mark Blakely, died March 27 from health complications.