Value on the Minds of Flooring Consumers

Laguna Niguel, CA, Dec. 18, 2012 -- In this troubled economy, consumers have to monitor their spending habits now more than ever.

While home improvement projects still continue along at a steady pace, recent studies have shown that consumers are now altering how much they spend in response to increasing economic insecurity.

Jason Ramsay of California Flooring Service, an Orange County flooring contractor, understands what these customers are demanding. His business offers a wide range of flooring services including hardwood, carpet, tile, and laminate.

Recent industry surveys have shown that the emphasis for homeowners has now shifted heavily from quality to value, as they search out the best deals at the most affordable prices.

That isn't to say that homeowners are no longer interested in quality, just that it isn't the most important consideration.

California Flooring Service, for example, has many orders for laminate flooring, which is considerably cheaper than many of the alternatives. Still, Ramsay and his team are able to provide a quality product at a reasonable price, including many options that offer a lifetime warranty on installation.

Hardwood is still a popular choice, however, as many homeowners view it as a permanent solution for their flooring needs which will last a lifetime with proper care.

Beyond that, the quality is also impeccable and the warranties provided through contractors continue to make it an attractive choice for thrifty consumers who demand the best.

Even in this economy, however, many consumers still choose a more eco-friendly alternative such as cork and bamboo flooring.

While these types of flooring are expensive, they have the same benefits of hardwood flooring in terms of durability and strength, with the added bonus of coming from renewable sources.



Other Archived Articles

Business Inventories Rise Less Than Expected   Full Article
Washington, DC, Oct. 15, 2014 -- U.S. business inventories rose less than expected in August, according to the Commerce Department.

Producer Prices Decline in September   Full Article
Washington, DC, Oct. 15, 2014 -- Producer prices in the U.S. fell in September for the first time in more than a year, according to the Labor Department.

New York Area Manufacturing Slows in October   Full Article
Washington, DC, Oct. 15, 2014 -- Manufacturing in the New York region expanded at a much slower pace in October, according to the New York Federal Reserve.

Retail Sales Decline in September   Full Article
Washington, DC, Oct. 15, 2014 -- U.S. retail sales fell more than expected in September, following the biggest gain in four months in August, according to the Commerce Department.

Mortgage Applications Up on Lower Rates   Full Article
Washington, DC, Oct. 15, 2014 -- Mortgage application volume rose 5.6% last week from the previous week as interest rates fell, according to the Mortgage Bankers Association.

Florim Opens Showroom in Moscow   Full Article
Moscow, Russia, Oct. 15, 2014 -- Tile company Florim said it has opened a new flagship store in Moscow.

Retirement Fund Files Suit Against Lumber Liquidators   Full Article
Toano, VA, Oct. 14, 2014 -- Lumber Liquidators is facing a class action law suit brought by the City of Hallandale Beach, Florida, Police Officers' and Firefighters' Personal Retirement Trust, according to the Virginia Gazette.

UFloor Systems Signs Western Distributor Big D   Full Article
Aurora, CO, Oct. 14, 2014 -- UFloor Systems has signed Big D Floor Covering Supplies to distribute its Uzin subfloor preparation products.

Mannington Raising VCT Prices in January   Full Article
Salem, NJ, Oct. 14, 2014 — Mannington Mills said it will raise prices by 4% on all of its vinyl composition tile products effective Jan. 5.

Armstrong Issues Third Quarter Warning   Full Article
New York, NY, Oct. 14, 2014 -- Armstrong World Industries became the second public flooring company to issue a third quarter profit warning.

WFCA Names New Leader of Northwest Association   Full Article
Anaheim, CA, Oct. 13, 2014 -- The World Floor Covering Association has named Tish Gasparich leader of the WFCA’s Affiliate Flooring Association Northwest(FAN).

Horizon Forest Products Moves Richmond Offices   Full Article
Richmond, VA, Oct. 13, 2014 -- Horizon Forest Products moved its Richmond offices to 4820 Eubank Road in the Interport Business Center.

Share of Custom Homes on the Decline   Full Article
Washington, DC, Oct. 13, 2014 -- New NAHB research reveals significant regional differences in the share of custom homes started in 2013.

Self's To Distribute Novalis LVT in Midwest   Full Article
Toronto, Canada, Oct. 13, 2014 -- Wichita, Kansas-based Self’s, Inc. will now distribute luxury vinyl flooring made by Novalis Innovative Flooring.

Carpetland To Hold Annual Meeting in Chattanooga   Full Article
Chattanooga, TN, Oct. 13, 2014 -- Carpetland USA ColorTile will hold its 2014 Buying Committee meeting in Chattanooga Nov. 16-18.

Oil Prices Continue Downward Slide   Full Article
New York, NY, Oct. 10, 2014 -- Oil prices extended their free fall Friday.

Economists See Stronger 2015 Economy   Full Article
New York, NY, Oct. 10, 2014 -- Stronger job growth, increasing consumer confidence, and falling oil prices should aid the economic expansion next year, the Wall Street Journal reported.

Tarkett Holding Year-End Sales Promotion   Full Article
Chagrin Falls, OH, Oct. 10, 2014 -- Tarkett said it is holding its biggest sales promotion ever through the end of the year.

Karndean Promotes Hanno to Sales Director   Full Article
Export, PA, Oct. 10, 2014 -- Karndean Designflooring has promoted Tim Hanno to director of retail sales, effective immediately.

Tight Lending Standards Still Hurting Home Builders   Full Article
Washington, DC, Oct. 9, 2014 -- Tight mortgage lending standards continue to affect sales for single-family builders, according to a survey released by the National Association of Home Builders.