Stifel Has Positive Outlook for Flooring Industry in Second Half of 2015

St. Louis, MO, July 28, 2015—Stifel has released its outlook for the second half of 2015 and views the macro environment as more positive heading into the back half of the year, especially in light of much stronger growth in existing home sales, which is a large driver of flooring sales.

The analyst sees raw material pricing down substantially year over year thanks to the drop in oil prices, which should help carpet margins. The overall carpet industry is likely flat from a volume standpoint for the second quarter.

In addition, Stifel notes an uptick in advertising of American made and health related messaging, which is no doubt a result of the Lumber Liquidators news from early in the year.