Dalton, GA, Feb. 25, 2013 -- Shaw Floors is holding a Caress by Shaw Floors spring promotion featuring the manufacturer’s newest soft carpet rollout.
The sale, April 11–June 3, offers consumers a coupon for up to $500 off, which is also good for qualifying carpet, area rugs, hardwood, laminate, tile and stone and resilient products.
Depending on how much the consumer purchases, Shaw’s dealers will be able to offer a $100, $300 or $500 coupon.
Shaw said it will use national TV, print and social media campaign to publicize the sale.
For the Caress sale, each dealer will receive a tailored marketing plan, direct mail campaign options and materials needed to drive store traffic.