Quick-Step Unveils Proprietary Visualization Tool

Dallas, TX, July 31, 2014 -- Laminate maker Quick-Step has released a new proprietary digital shopping tool for consumers called “Style My Floor.”

The digital application for use on iPhones, iPads, and Androids devices lets consumers see in real time what a particular Quick-Step floor would look like installed in any specific room of their home.

Using augmented reality technology, the application uses the photo features on the device to display a virtual Quick-Step floor over the room’s existing floor when viewed on the device’s screen.

In addition, users can take photos, share images, find a flooring retailer, and order up to five real product samples of Quick-Step flooring free through the app.