'Puppy Bowl' Kicks Off Mohawk Promotion

New York, NY, Jan. 29, 2014 -- Mohawk is launching its 2014 national campaign, SmartStrand Unleashed, with Animal Planet’s Puppy Bowl X, airing during the Super Bowl this Sunday.

More than 10 million viewers will tune in to watch the all-star cast of canine contestants compete in Animal Planet Stadium.

As the official carpet sponsor, Mohawk will promote its SmartStrand carpet on air, at the week-long Puppy Bowl Experience event in New York and through its social media channels.

“The Puppy Bowl is one of the most talked-about pet events of the year and we are extremely excited to be the official carpet sponsor this year,” says Elise Demboski, vice president of creative services for Mohawk.

This year marks the Puppy Bowl’s 10-year anniversary.