Dalton, GA, June 7, 2013 -- J&J Industries said it has a new name that will better reflect the company and its distinct flooring brands, Invision and Kinetex.
The brands will go under the banner of J+J Flooring Group. The new identity will be revealed at NeoCon next week.
The company’s flagship brand, now known as J+J/Invision, offers broadloom and modular carpet designed for a wide range of commercial interiors. The J+J is being removed, giving the brand a more contemporary feel, according to a press release.
The introduction of Kinetex gives J+J Flooring Group a second, distinct flooring brand. Kinetex is an advanced textile composite flooring that provides an alternative to hard-surface products. It is designed for retail, education, healthcare and institutional environments where durability is required.
“We now have two separate product lines that meet a wide scope of flooring needs," said J+J Flooring Group CEO David Jolly.
This new branding approach provides greater clarity to our company structure.”
J+J/Invision sales representatives will now represent J+J Flooring Group and will be a contact for both Invision and Kinetex brands.