European Retailer Carpetright Rolling out New Interactive Showroom

Purfleet, UK, July 14, 2015—European floorcovering retailer Carpetright is launching four new concept stores, which will form the first stage of a national brand revitalization strategy.

The new stores were designed by retail creative agency True Story and focus on placing the needs of the customer at the heart of the shopping experience. Interactive digital screens, inspiration zones, browsing columns/plinths, and 3D living areas were been created to illustrate how a home can be transformed through a variety of flooring solutions.

Carpetright’s stores in Clapham, Royal Tunbridge Wells, West Thurrock and Reigate are showcasing the new approach.

The four sites will provide an opportunity for the brand to try a range of innovative methods of consumer engagement that will shape a broader in-store design to be potentially rolled out across the remaining 590+ trading locations in the UK, Belgium, the Netherlands and the Republic of Ireland.