Carpet One Floor & Home Launches TV Ads Mocking Big Box Retailers
Manchester, NH, May 26, 2016—Carpet
One Floor & Home, a cooperative of floorcovering retailers throughout the
United States and Canada, has recently launched a new advertising campaign
directly attacking big box retailers.
Through the new campaign, headed
by the independent Boston marketing firm Winsper, Carpet One Floor & Home
is actively trying to educate consumers about the benefits of shopping for a
new floor at one of their members’ stores. Many consumers are unfamiliar with
how stressful and involved the flooring process is and think they can either do
it themselves or go to a big box store to pick out the material. Carpet One is
promoting the ease, discounts, and guided personal assistance that customers get
when you shop with them.
The first TV spot can be viewed here.