Dal-Tile Relauches Brands to Create Differentiation in Marketplace

Dallas, TX, April 14, 2015—Dal-Tile Corporation has re-launched its family of brands to create greater differentiation between the entities in the marketplace.

Beginning in April, the new branding will be rolled out in Dal-Tile merchandising, advertising, signage, branded websites, and more.

Daltile: Imagine What’s Possible; the most extensive selection of products, delivering style and trend-inspired designs.

American Olean: Proven in Tile; for commercial architects, interior designers and contractors.

Marazzi: Dare to be Bold; for homeowners and designers, a fashion-forward statement, bold Italian style.

Ragno: Artfully Reimagined; for designers and homeowners, premium products with European tile craftsmanship and a modern twist.

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