Campaign for Wool Announces Partnership with ASID

Boston, MA, July 20, 2015—The Campaign for Wool announced its national industry partnership and platinum sponsorship of the 40th anniversary celebration of the American Society of Interior Designers (ASID) at the Museum of Fine Art in Boston, Massachusetts on July 18.

The Campaign for Wool is a global promotional initiative led by Patron, His Royal Highness The Prince of Wales. Issuing a video message from the Prince to the ASID at a major gathering of the interior design community, the Prince referenced the importance of America to the global design industry.

The Campaign was launched by the Prince in the United Kingdom in 2010 and has quickly garnered leading brands and partners across the world behind the natural, sustainable story of real wool. It is now active in fourteen countries and has instigated promotional activity in both fashion and interiors attracting the world’s leading brands and designers. At the heart of the Campaign’s agenda is to fulfill greater understanding of the versatility, performance and beauty of the fiber.

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