Kidderminster, England, April 16, 2013 -- Brintons said it is expanding its Kidderminster plant for its high definition weave technology.
The maker of woven carpet said in a press "It’s essential we continue to invest in all of these areas to ensure our future success. High Definition Weave is pioneering technology developed by Brintons and allows us to weave carpets and rugs in up to 32 colours, giving our customers unrivalled design definition and colour choice."
Brintons manufactures in the UK, Portugal and India. It sold its Chinese operation last year to focus on existing plants.
Brintons employs over 500 people in the UK across its Kidderminster and Telford sites and this latest investment will create new jobs in both locations, the company said.
The firm also said it has plans to expand its spinning facility in Telford following the decision by Axminster Carpets to close its operation in Buckfast and sell off equipment.
Brintons yarn processing capacity will increase by over a third to support the company's sales growth plans.