Bentley Prince Street Changes Name to 'Bentley'

Los Angeles, CA, May 13, 2013 –- Bentley Prince Street has changed its name to Bentley, reflecting a comprehensive new branding strategy that includes returning to its original name.

“We are embracing Bentley’s legacy as a Los Angeles manufacturer," said Ralph Grogan, who was named president and CEO of Bentley earlier this year.

"Los Angeles is not only where we are, but also a big part of who we are and what makes us unique.”

The new branding elements will be rolled out during the next several weeks with NeoCon being the formal introduction to the marketplace.

The branding elements are supported by an advertising campaign that features photography of iconic Los Angeles architecture. The company’s new showrooms in Chicago -- a 3500 square foot showroom located at the Kinzie Design Center (across the street from the Merchandise Mart) and a 950 square foot showroom in the Merchandise Mart -- were designed with the new branding elements.

Grogan said the entire branding process was powered by the strength of the Bentley heritage.

“I think it is a tribute to the enduring culture of the Bentley brand that most of the leadership team here today were part of Bentley at some point in the past, and now they have returned to help restore this company to its position as an entrepreneurial enterprise and design leader. People want to be a part of this,” Grogan said.

In 2002, Bentley was renamed Bentley Prince Street while under the ownership of Interface, Inc., in an effort to streamline the corporation’s production of its broadloom products. Prince Street’s capital assets were eventually sold, and the company has operated in Bentley’s original production facility in Los Angeles. Dominus Capital purchased the company in mid-2012.



Other Archived Articles

The Floor Store Earns Sixth Armstrong Elite Retailer Recognition   Full Article
Lancaster, PA, March 10, 2015—The Floor Store’s new San Francisco, California showroom has been named an Elite Retailer by Armstrong, the chain’s sixth location to earn the distinction.

Wholesale Inventories Up Slightly   Full Article
Washington, DC, March 10, 2015—Wholesale inventories were up 0.3% to $548.7 at the end of January, says the U.S. Census Bureau.

Job Openings Figure Virtually Flat   Full Article
Washington, DC, March 10, 2015—There were 5.0 million job openings on the last business day of January, little changed from 4.9 million in December, the U.S. Bureau of Labor Statistics reports.

NWFA's Wood Flooring Expo Recognized for Growth   Full Article
St. Louis, MO, March 10, 2015—The National Wood Flooring Association’s Wood Flooring Expo has been recognized as one of the 50 fastest-growing shows in the U.S. by Trade Show Executive magazine.

Milliken Recognized As Ethical Company for 9th Consecutive Year   Full Article
Spartanburg, SC, March 10, 2015—Milliken has once again been recognized as a 2015 World’s Most Ethical Company by the Ethisphere Institute.

LL Schedules First Investor Call Following 60 Minutes Broadcast   Full Article
Toano, VA, March 10, 2015—Lumber Liquidators has announced that it will host an investor call on Thursday, March 12 at 10:00 a.m. EST.

Armstrong LVT with I-Set Wins ADEX Platinum   Full Article
Lancaster, PA, March 10, 2015—Armstrong Commercial Flooring's Natural Creations Luxury Vinyl Tile with the I-Set Installation System recently received the Platinum Award for Design Excellence (ADEX).

J+J Announces Facilities Workshop at Kent State   Full Article
Dalton, GA, March 10, 2015—J+J Flooring Group is partnering with APPA to present a Facilities Drive-In Workshop Tuesday, March 31, from 10 a.m. to 2 p.m. on the campus of Kent State University in Kent, Ohio.

Building Service Contractors Association Announces New Officers   Full Article
Chicago, IL, March 9, 2015—Building Service Contractors Association International (BSCAI) recently announced the installation of its newly elected officers and directors.

Warren Buffett Speaking at Nebraska Furniture Mart Benefit   Full Article
Dallas, TX, March 9, 2015—Nebraska Furniture Mart will the host the Live Big Benefit on April 8 at its new store in The Colony, Texas, and Warren Buffett will be the special guest speaker for the event.

Middle Class Occupations Disappearing   Full Article
New York, NY, March 9, 2015—Although the economy has regained all 8.7 million jobs lost during the recession—which lasted December 2007 until March 2010—many traditionally middle class occupations are in the process of disappearing, reports USA Today.

Surfaces Still Accepting Proposals for Show Topics   Full Article
Irving, Texas, March 9, 2015—The International Surface Event is still accepting proposals covering “…new and innovative ideas and topics…” for its 2016 show to be held January 19 through 22 at the Mandalay Bay Convention Center in Las Vegas, NV.

Planned Job Cuts Decline in February   Full Article
New York, NY, March 6, 2015—Planned job cuts declined slightly in February, according to the report on monthly job cuts released Thursday by global outplacement consultancy Challenger, Gray & Christmas, Inc., says StreetInsider.

Factory Orders Fell in February   Full Article
WASHINGTON, DC, March 6, 2015—Orders to U.S. factories fell again in January but a key investment category showed a gain, reports the Associated Press.

2015 Top 100 Design Firm Giants List Released   Full Article
New York, NY, March 6, 2015—Interior Design has released its 2015 Top 100 Giants list, which rates U.S. firms according to the design fees.

Stallings Tapped As Antron Product Designer   Full Article
Kennesaw, GA, March 6, 2015—Invista Commercial has hired Kristin Stallings as product designer for the Antron brand.

BofA Reaches Settlement on Last Remaining Mortgage Crisis Suit   Full Article
New York, NY, March 6, 2015—A New York state appeals court approved Bank of America Corp's $8.5 billion settlement with mortgage securities investors in its entirety, reports Reuters.

Class Action Lawsuit Filed Against Lumber Liquidators in Florida   Full Article
New York, NY, March 6, 2015—A $5 million class-action lawsuit filed this week in Florida accuses hardwood and laminate flooring giant Lumber Liquidators of selling products laden with cancer-causing chemicals, reports Reuters.

Gruppo Concorde To Built Plant in Tennessee   Full Article
Nashville, TN, March 6, 2015—Global tile manufacturing conglomerate Gruppo Concorde will build its first U.S. factory on nearly 100 acres in Mt. Pleasant, Tennessee, reports the Nashville Post.

Average Mortgage Rates Near Historic Lows   Full Article
New York, NY, March 6, 2015—Average long-term mortgage rates have fallen for the first time in four weeks and remain near historic lows reached in May 2013, reports the Associated Press.