Invista Discusses the Launch of TruSoft, Stainmaster's New Ultrasoft Carpet Fiber
January 5, 2012—Steve Griffith and Gary Johnston, CMO and Director of Stainmaster Marketing (respectively) with Invista, and Kemp Harr discuss the latest ultra-soft fiber from Stainmaster that will be introduced at Surfaces this year. Listen to the interview to hear more details about its durability and the consumer promotion planned for this new carpet innovation.