Invista Discusses the Decision To Launch a Stainmaster Polyester Carpet Collection
October 2, 2012—Invista's Jeff Honkonen, Sales Director of Residential Business, and Steve Griffith, Chief Marketing Officer, and Kemp Harr, discuss Invista's new Stainmaster Essentials line, which includes its first polyester product. Listen to the interview to hear the strategy behind the new value offering and which companies will have the first products on the market.