Elise Demboski Discusses Mohawk's SmartStrand Unleashed Promotion

January 24, 2014—Elise Demboski, Vice President of Creative Services for Mohawk Industries, and Kemp Harr, discuss Mohawk's SmartStrand Unleashed promotion, which kicks off next week with Animal Planet's Puppy Bowl. Listen to the interview to hear more about this integrated year long promotion that includes national cable TV, social media, and point of sale material.