Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Surfaces 2016 Highlights: Trends and product reviews - Mar 2016   Full Article
Floor Focus' editorial team reviews this year's Surfaces, held in Mandalay Bay's expanded exhibit hall in Las Vegas in January, covering products from dozens of manufacturers, along with a comprehensive report on trends at the show.

Ceramic Tile Report: Technical advances bring innovation to the category - Mar 2016   Full Article
Senior editor Calista Sprague examines recent innovations in design and construction, and also delves into design trends, the growth of wall tile, distributor developments, and industry news, including new domestic capacity.

Senior Living Update: Flooring solutions for memory care facilities - Mar 2016   Full Article
Contributing editor Ruth Simon McRae reports on the senior living sector, focusing on the challenges in the design of memory care projects and the role different types of flooring play to meet the performance requirements of these complex spaces.

Other FloorFocus Articles
Fiber: Independent Producer Update - Mar 2016   Full Article
Executive editor Darius Helm takes a look at carpet face fiber trends, with consumption data from PCI Fibres and also reports on developments with leading producers, like Invista, Aquafil, Universal Fibers, Pharr Yarns, Ascend, Zeftron and DuPont.

Rug Market Review: The Atlanta International Area Rug Market - Mar 2016   Full Article
Senior editor Calista Sprague offers highlights from this year's show, including product from Oriental Weavers, Surya, Mohawk, Nourison, Kaleen, Capel Rugs, and Orian, along with an overview of leading area rug design trends seen at the show.

Domotex Germany: The largest global flooring show - Mar 2016   Full Article
Publisher Kemp Harr reports on this year's Domotex Germany show, held in January in Hannover, Germany, with an overview of the event and news from noteworthy U.S. exhibitors, like Mohawk, US Floors and Beaulieu America.

Cevisama 2016: Spain's tile show brings new decoration techniques and trends - Mar 2016   Full Article
Senior editor Calista Sprague reports on this year's Cevisama show, held in Valencia, Spain in February. The show report includes product reviews from leading Spanish tile producers, like Tau, Roca, Peronda, Aparici, Ceracasa, Vives and many more.

Flooring's Slow Start, Marketing Strategies, Social Media: Strategic Exchange - Mar 2016   Full Article
Publisher Kemp Harr discusses flooring's slow start to the year, along with digital marketing strategies for retailers—like SEO and pay-per-click, as well as social media and reputation management—and a note about the passing of Ron Van Gelderen.

Donato Grosser, TCNA president: Focus on Leadership - Mar 2016   Full Article
Publisher Kemp Harr interviews Donato Grosser, the most prominent consultant to the ceramic tile industry, discussing everything from Italian tile and his role in creating Coverings to Tennessee's growing tile capacity and why Grosser loves hats.

Steffian Bradley Architects' children's healthcare project: Designer Forum - Mar 2016   Full Article
Derek Noble, design director at SBA, writes about the challenges in its design of the Baystate children's Specialty Center, including how product from Milliken, Interface and Nora played a role in the success of the project.

Merit Flooring in Georgia and South Carolina: Best Practices - Mar 2016   Full Article
Editor Jessica Chevalier profiles Merit Flooring, which has operations in Augusta and Evans, Georgia, as well as Aiken, South Carolina, and which credits its success to both diversification and a strategic name change.

"The only thing we have to fear is fear itself": People Power - Mar 2016   Full Article
Contributing editor Sam Allman offers a close examination of fear and its role, both positive and negative, in its impact on people. He discusses fear of failure, fear of success, fear of rejection and fear of authenticity.

A new season of sales: Contractor's Corner - Mar 2016   Full Article
Contributing editor Dave Stafford offers advice on how to approach business in the new year, including a checklist of key questions about where growth is most likely, the quality of sales staff, building goals, stimulating sales and sales training.

2016 Young Leaders: Flooring Dealer Edition - Feb 2016   Full Article
Floor Focus profiles this year's winners: Bart Brewer, Brewer Carpet One; Lauren Voit, Great Western Flooring; Andrew Wiebe, Red Deer Carpet One; Tyler Weaver, Carpet Weaver's; Grant Barnes, Acierno & Company; and Andrea Mulcahy, Carpet One in Napa.

Trends in Corporate: Workplace design at technology companies - Feb 2016   Full Article
Senior editor Calista Sprague examines design in the tech sector with input from designers at DLR Group and SmithGroupJJR, covering everything from open floor plans and flexible designs to specification for corporate spaces.

2016 Color Trends: The latest trends in commercial color - Feb 2016   Full Article
Todd van der Kruik, who runs design for Bentley Mills, weighs in on commercial design trends, citing influences ranging from natural finishes, global design and a yearning for the authentic to expressions of healthy living and digital connectivity.

Carpet Tile Update: Carpet tile's activity in the global market - Feb 2016   Full Article
Editor Jessica Chevalier reports on the carpet tile market, with statistics on global producers, analysis of price points, future growth and competition from LVT, and including key stories from the U.S. market.

LVT: The New Generation--domestic production and new technologies - Feb 2016   Full Article
Executive editor Darius Helm offers a comprehensive overview of the LVT business from domestic LVT production and suppliers to the U.S. market to an analysis of LVT's strengths and the future of the category.

Consumer Preference: Made in America - Feb 2016   Full Article
Contributing editor Sonya Jennings reports on increased demand for products made in the U.S., with statistics by Market Insights LLC, and covering topics including the Lumber Liquidators formaldehyde problem and global labor issues.

Domotex Germany, carpet insights, economic mixed signals: Strategic Exchange - Feb 2016   Full Article
Publisher Kemp Harr takes a look at the early 2016 market, both globally and in the U.S., and reports on the Domotex show in Germany. He also takes a look at the state of residential carpet and its long-term outlook, and weighs in on strategies.

Metroflor's Harlan Stone: Focus on Leadership - Feb 2016   Full Article
Publisher Kemp Harr interviews Harlan Stone, co-chairman of Metroflor, discussing how the firm was created, Stone's global journey through the industry, distribution and manufacturing strategies, pivotal decisions and plans for the future.

Lionakis designs it's own workspace as a case study: Designer Forum - Feb 2016   Full Article
Valerie Hoffman, a principal at Lionakis, writes about the firm's design of its Newport Beach office, and how the space was designed to showcase its capabilities with architectural features and materials from firms like Mannington and Milliken.

Michigan's Floor Covering Brokers: Best Practices - Feb 2016   Full Article
Editor Jessica Chevalier profiles Floor Covering Brokers, purchased in 2004 by Denny Lauterbach, an industry outsider whose business savvy and rapid learning curve helped the firm navigate the Great Recession and chart a path for growth.

Luxury vinyl installation comes with unique challenges: Flooring Forensics - Feb 2016   Full Article
Contributing editor Lew Migliore takes a close look at the challenges involved in installing LVT, including substrate moisture, expansion and contraction with temperature changes and the challenges of glueless installation systems.

Navigating the gender divide in retail sales: Successful Selling - Feb 2016   Full Article
Contributing editor Sandy Smith discusses the tradition of male salespeople selling to female homeowners and delves into strategies for how salespeople can cross that divide and give female consumers what they want in the selling process.

Government Sector Update: Modernization in the public sector - Jan 2016   Full Article
Senior editor Calista Sprague reports on the state of the government sector, analyzing the market, building trends and flooring needs, with A&D insights and case studies from Denise Bates of Gensler Dallas and Suzanne Szak of Heery International.

Surfaces Preview: An early look at products for the Surfaces show - Jan 2016   Full Article
Editor Jessica Chevalier provides a preview of Surfaces 2016, with reports on events and education programs as well as new product previews and images from dozens of the leading flooring companies showing in Las Vegas.

Beyond Las Vegas: New introductions from companies not exhibiting at Surfaces - Jan 2016   Full Article
Senior editor Calista Sprague reports on new products from firms not going to Surfaces, including a comprehensive review of new Shaw products, as well as products from Beaulieu America, Metroflor, Mirage, JMish and Novalis.

The Backing Business: Innovation focuses on niches in the market - Jan 2016   Full Article
Executive editor Darius Helm provides an update on the carpet backing business, with highlights from Propex, Mattex, Bonar, Etex, Don & Low, Dow, Universal Textile Technologies (UTT), Trinseo, Omnova, Shaw, Mohawk and more.

Greenbuild 2015: The nation's capital hosts the annual green building convention - Jan 2016   Full Article
Executive editor Darius Helm reviews the 2015 Greenbuild show, held in Washington D.C. in mid November, including reports on Mohawk, Interface, Shaw, Forbo, UTT, Nora, StonePeak, To Market, MP Global, SynLawn and DriTac.

LVT, Mannington's centennial, J+J and Engineered Floors: Strategic Exchange - Jan 2016   Full Article
Publisher Kemp Harr weighs in on whether domestic LVT capacity will outpace demand, and also reports on Mannington's centennial celebration, as well as the merger between Engineered Floors and J+J Industries.

Engineered Floors' James Lesslie: Focus on Leadership - Jan 2016   Full Article
Publisher Kemp Harr interviews James Lesslie, assistant to the chairman, about how his background in chemistry led to a career in flooring, as well as the firm's plans with J+J Flooring and long-term strategies.

Designing a senior living facility with memory care: Designer Forum - Jan 2016   Full Article
Interior designer Jennifer Schuster details her work on Maplewood Senior Living in Bethel, Connecticut, and how carpet from Interface and J+J Flooring, along with LVT from Gerflor and Mannington, helped to fulfill design and performance objectives.

Carpeteria—Lancaster and Santa Clarita, California: Best Practices - Jan 2016   Full Article
Editor Jessica Chevalier profiles two Carpeteria locations run by Jack van Boheemen and Barry and Larry White, where a focus on customer service and a close relationship to the community have helped the business grow and thrive.

The What Matters Most paradox: People Power - Jan 2016   Full Article
Contributing editor Sam Allman writes about the paradox between wanting to serve humanity and take care of others and needing to take care of oneself first, delving into key principles—rest, fuel, physical and mental awareness—for self sustainment.

Making a profit with change orders: Contractor's Corner - Jan 2016   Full Article
Contributing editor Dave Stafford provides invaluable insights into how to manage change orders in commercial projects, including how to sidestep problems and ensure profitability.

Specifying wood floors for commercial spaces: Wood Cuts - Jan 2016   Full Article
Contributing editor Brett Miller with the National Wood Flooring Association discusses the requirements of commercial installations and the attributes that help hardwood flooring find a place in the commercial market.

Design Ovations: Paul Lewandowski - Jan 2016   Full Article
Paul Lewandowski weighs in on his current favorite flooring, including LVT like Tandus Centiva's Substrate, large scale carpet patterns like Patcraft's Bohemian from the Life and Style collection, and hybrid flooring like J+J Flooring's Kinetex tile.

Contract Dealer Survey 2015: What They Really Think - Dec 2015   Full Article
Executive editor Darius Helm analyzes the results of Floor Focus' biennial survey of the nation's contract dealers, covering topics including sales, growth, product trends, top problems, wish lists and favorite flooring manufacturers.

Area Rug Report: Suppliers evolve to meet consumers' changing needs - Dec 2015   Full Article
Senior editor Calista Sprague offers a detailed report on the rug business, covering shifts in size and price, trends, face fiber use and digital rug sales, as well as updates from key suppliers, including Mohawk, Oriental Weavers, Dixie and others.

Boutique Design New York - Dec 2015   Full Article
Contributing editor Ruth Simon McRae reviews this year's BDNY hospitality show, which took place in New York's Jacob Javits Center in early November, reporting on manufacturers including Shaw, Crossville, Interface, OW Hospitality and many more.

The International Surface Event 2016 - Dec 2015   Full Article
Senior editor Calista Sprague presents an overview of the TISE show in Las Vegas, focusing on education opportunities, major events and concurrent shows, including the NAHB building show, the KBIS kitchen and bath show and the IWCE window expo.

Construction spending, Starnet, FEI, Bridgeway meetings: Strategic Exchange - Dec 2015   Full Article
Publisher Kemp Harr discusses the Dodge 2016 Construction Outlook, and also reports on member meetings for Starnet, FEI Group and Bridgeway Interactive, and he points out the common topic to all these meetings: labor decisions.

Dave Gheesling, CEO of FEI Group: Focus on Leadership - Dec 2015   Full Article
Publisher Kemp Harr interviews Dave Gheesling, who founded FloorExpo (now called FEI Group) in 1998, covering everything from his own leadership skills to the state of single-family and multi-family housing and the impact of polyester carpet.

ANF Architects describe an education project: Designer Forum - Dec 2015   Full Article
Bill Ferguson, owner of ANF Architects, discusses its work on Teacher Town USA, a grouping of education-related nonprofit organizations in Memphis, Tennessee, and Interface tile's pivotal role in redesigning the 1930s warehouse space.

Century Tile & Carpet: Best Practices - Dec 2015   Full Article
Editor Jessica Chevalier profiles Century Tile & Carpet, with 11 stores in the upper Midwest. The firm, co-owned by two families for nearly 70 years, does half its business in retail and half in the commercial market.

What do designers want and what do they need? Flooring Forensics - Dec 2015   Full Article
Contributing editor Lew Migliore uses Paul Lewandowski's Starnet presentation, "Notes from a Design Junkie," as a jumping off point for a discussion about designers' desire for knowledge, as well as the value of partnerships.

Design Ovations: Kathryn Mease - Dec 2015   Full Article
Kathryn Mease with Tecton Architects describes her current favorite flooring: reclaimed wood floors from ReSawn Timber; metallic carpet effects, like Shaw's Noble Materials or Bentley's Vertex; and hexagonal mosaics, like MSI's Henley Hexagon.

Focus 100 Retail: Top retailers and contractors are coming out ahead - Nov 2015   Full Article
Executive editor Darius Helm reports on the top 100 flooring retailers and residential contractors, including indepth profiles of key players, updates from buying groups, a chart of the Top 100 in sales and a report on the housing market.

Airport Design Update - Nov 2015   Full Article
Senior editor Calista Sprague discusses the current state of airport renovation and new construction with designers from Corgan, DWL Architects and Planners and Leo A Daly, from funding and budgets to design and flooring specification.

Cersaie, the global tile show, featured elevated geometrics and moody textures - Nov 2015   Full Article
Editor and art director Anne Harr reviews this year's Cersaie show, held annually in Bologna, Italy, reporting on trends in design, pattern, format and construction from leading Italian tile manufacturers.

Coretec patent, Mohawk retreat and UFloor's U.S. facility: Strategic Exchange - Nov 2015   Full Article
Publisher Kemp Harr discusses the issuance of US Floor's Coretec patent, Mohawk's designer retreat and UFloor's new facility in Delaware, as well as analyzing home center hard surface growth and carpet usage declines in hospitality guest rooms.

Gerflor USA's Benjamin Bachman: Focus on Leadership - Nov 2015   Full Article
Publisher Kemp Harr interviews Benjamin Bachman about his career path, building relationships, secrets to success and the characteristics of a true leader, as well as Gerflor's green story and the advantages of its focus on resilient flooring.

The makeover of Miami International Airport Hotel: Designer Forum - Nov 2015   Full Article
Aida Bao-Garciga, chief of design for Miami Dade Country Aviation, writes about the renovation of the hotel's lobby, common areas and guest rooms, and how terrazzo and Interface carpet tiles helped fulfill the design vision.

Barrington Carpet & Flooring Design: Best practices - Nov 2015   Full Article
Editor Jessica Chevalier profiles Barrington Carpet & Flooring Design, an Akron, Ohio retailer that does over half of its business in new construction and builder work. Barrington credits judicious diversification for much of its success.

Does your personal brand build your people power? People Power - Nov 2015   Full Article
Contributing editor Sam Allman examines the concept of personal brand development, covering issues from trustworthiness and authenticity to consistency, persistence and both giving others recognition for success and taking credit for failures.

Building annuities through bids and annual contracts: Contractor's Corner - Nov 2015   Full Article
Contributing editor Dave Stafford lays out the landscape of annuity business and provides essential tips and guidance for how to bid for these types of contracts and how to build a successful revenue stream from annuities.

Schönox APF helps a contractor solve a subfloor problem: Call the Contractor-Nov 2015   Full Article
Executive editor Darius Helm introduces a new column on challenging contractor projects with the case of the Hensville development project in Toledo, Ohio, where an ancient warehouse subfloor had to be secured an leveled before installing flooring.

The Top 250 Design Survey 2015 - Oct 2015   Full Article
Executive editor Darius Helm analyzes the results of this year's survey of the nation's top design firms, including top projects, new markets, priorities, top problems and color and design trends, along with designers' favorite flooring manufacturers.

Hardwood Update: Independent retailers find ways to thrive - Oct 2015   Full Article
Senior editor Calista Sprague discusses the challenges of selling hardwood flooring with key retailer experts from Nebraska Furniture Mart, Great Floors and Rusmur Floors, covering everything from big box competition to installation and refinishing.

Flooring Needs in Healthcare: Flooring opportunities in an evolving market - Oct 2015   Full Article
Editor Jessica Chevalier writes about the acute care market and how it is evolving, including a section on the hospitals of tomorrow as well as a section on the science of creating a healing environment.

Independent Contractor or Employee: Agencies are cracking down on retailers - Oct 2015   Full Article
Bradford G. Harvey, a Tennessee lawyer specializing in labor and employment, offers a comprehensive overview of the issues surrounding the misclassification of employees as independent contractors, along with the legal challenges in specific cases.

Installation standards, WFCA and CFI, Mullican's 30th: Strategic Exchange - Oct 2015   Full Article
Publisher Kemp harr discusses the installer problem and on CRI's revised carpet installation standard, and he also weighs in on CFI becoming a division of WFCA. The column also includes a report on Mullican's celebration of its 30th anniversary.

Hollander Design Group's Viveca Bissonnette: Focus on Leadership - Oct 2015   Full Article
Publisher Kemp Harr interviews Viveca Bissonnette, discussing her career path and mentors as well as the development of the modern office design and the role of flooring in that evolution.

Studio Hive designs MarketingLab's new offices: Designer Forum - Oct 2015   Full Article
Rebecca Kundysek, a designer with Studio Hive, describes the challenges her firm faced in designing an interior to a historic building, as well as how Mohawk carpet tile helped achieve the vision of the designers.

CB Flooring's Eastern Seaboard operations: Best Practices - Oct 2015   Full Article
Editor Jessica Chevalier profiles CB Flooring, an 18-year-old firm serving both the residential and commercial markets in Maryland, Pennsylvania and Virginia through two retail operations, two commercial businesses and two to-th-trade locations.

SEO vs PPC--What are they and why should you invest in them? - Oct 2015   Full Article
Digital Evolution—Jay Flynn, VP of sales and marketing at Creating Your Space, offers a comprehensive comparison of SEO and PPC tools, and makes a case for why each of these Internet tools can help increase store traffic and sales.

Engineered products take marketshare despite falling lumber prices - Oct 15   Full Article
Wood Cuts—Contributing editor Brett Miller, vice president of education and certification for the National Wood Flooring Association, discusses the growth in engineered flooring and explains its growth in the current market.

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