Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Howard's Rug Company: Best Practices - Dec 2014   Full Article
Howard's Rug Company, based in San Diego, California, started out as a carpet cleaning and area rug business over 70 years ago, but in the intervening years has developed into a commercial contracting firm with annual sales north of $25 million.

The Top 250 Design Survey 2014: Design firms weigh in on Commercial business   Full Article
Oct 2014—Executive editor Darius Helm analyzes the results from this year's survey of top A&D firms, including trends, growth categories, budgets, markets, top problems and rankings for the A&D community's favorite flooring manufacturers.

Hardwood Update: Engineered hardwood is taking marketshare   Full Article
Oct 2014—Features editor Jessica Chevalier reports on the state of the hardwood flooring industry, with a focus on engineered hardwood and updates from mills, including Mannington, Armstrong, Mullican, Shaw, Mirage, Mohawk, Somerset and more.

Other FloorFocus Articles
Healthcare Design: Shifting Models—Impact of the ACA   Full Article
Oct 2014—Contributing editor Ruth Simon McRae examines the healthcare market and reports on how the Affordable Care Act is impacting the market, from new construction to cost reduction strategies, design and trends in flooring.

Workplace Design: The Open Office—Shashi Caan and Ken Wilson   Full Article
Oct 2014—Publisher Kemp Harr interviews two leading designers—Shashi Caan of The Collective US/UK and Ken Wilson of Perkins+Will—about the development and continuing evolution of the open plan office, as well as what's coming next.

Economic forecast, installation issues and IFI's design policy: Strategic Exchange   Full Article
Oct 2014—Publisher Kemp Harr looks at economic forecasts for the end of year and 2015, and he weighs in on the installation labor issue, including a strategy that also addresses channel conflict, and comments on the IFI Design Policy Statement.

Bentley & Shaw Contract in NPR's new headquarters: Designer Forum   Full Article
Oct 2014—Jessica Maples from Hickok Cole Architects writes about her firm's design of NPR's Washington, D.C. headquarters, including the use of poured terrazo, end-grain wood flooring by Kaswell, and carpet from Bentley Mills and Shaw Contract.

California's Carpet Spectrum: Best Practices   Full Article
Oct 2014—Features editor Jessica Chevalier profiles Carpet Spectrum, a California based retailer with locations in Lomita and Hermosa Beach, which was purchased by husband and wife team Jason and Stacey Fromm 25 years ago.

Challenges involved with installing hardwood: Wood Cuts   Full Article
Oct 2014—Brett Miller, director of certification and education at the National Wood Flooring Association, takes an indepth look at the many issues installers face in hardwood flooring installation, including schedule conflicts with other contractors.

The challenge of finding & keeping installers: Flooring Forensics   Full Article
Oct 2014—Contributing editor Lew Migliore details a growing problem in the flooring industry, the lack of experienced, professional installers, both on the residential and commercial side, and discusses possible solutions.

Winning Commercial Proposals: Contractor's Corner   Full Article
Oct 2014—Contributing editor Dave Stafford provides a blueprint for how to put together a winning commercial proposal, including some critical tips for how to win bids and how to avoid some of the most common pitfalls faced by flooring contractors.

25 Future Leaders Under 40 - November 2014   Full Article
Floor Focus announces its pick of the top 25 future flooring industry leaders under the age of 40, as selected by a panel of independent judges, and showcases the winning young professionals with head shots and profiles.

Sustainability: New Developments and Producer Highlights   Full Article
Aug/Sep 2014—Executive editor Darius Helm takes a look at developments in sustainability over the last year, including a LEED update and highlights from over 20 leading green manufacturers, including Shaw, Interface, Mohawk, Forbo, Mannington and Tarkett.

The Greening of LVT: Mannington, Armstrong, Tarkett and others   Full Article
Aug/Sep 2014—Executive editor Darius Helm reports on the state of LVT sustainability, LVT investments by mega mills like Shaw and Mohawk, green chemistries, and sustainability highlights from the leading suppliers to the domestic market.

CARE updates and progress on PET reclamation: Reclamation Report   Full Article
Aug/Sep 2014—Executive editor Darius Helm takes a close look at the issues surrounding the reclamation of low-value PET and what the big PET producers—Shaw, Mohawk, Beaulieu, Engineered Floors and Phenix—are doing to fix the problem.

Losing marketshare doesn't mean losing spirit: Laminate Report   Full Article
Aug/Sep 2014—Features editor Jessica Chevalier reports on the state of the laminate industry, including styling, price points, challenges from LVT, and highlights from suppliers, including Mannington, Armstrong, Mohawk, Kronotex, Shaw and Clarion.

Florida Tile Celebrates 60 Years - Aug/Sep 2014   Full Article
Publisher Kemp Harr puts together Florida Tile's story from its humble beginnings as a trim tile factory (purchased for $8,000) to its position as the North American subsidiary of one of the largest tile firms in the world, Italy's Panaria Group.

Baby boomers, carpet share, U.S. investments, and wool   Full Article
Aug/Sep 2014—Publisher Kemp Harr discusses waning baby boomer influence, mass retirements, income inequality, investments in domestic production, carpet's continued loss of share, and Prince Charles and his Campaign for Wool.

Penny Bonda, sustainability leader: Focus on Leadership   Full Article
Aug/Sep 2014—Publisher Kemp Harr interviews Penny Bonda, partner at Ecoimpact Consulting, covering her work with USGBC on the LEED Commercial Interiors rating system, the focus on transparency and her second edition of Sustainable Commercial Interiors.

Concrete and Teak hardwood set the stage for a beach house: Designer Forum   Full Article
Aug/Sep 2014—Robert Kerr of Robert Kerr Architecture Design describes his work on Silver Strand, a 3,000 square foot beach house in Oxnard California, with a special focus on how the flooring material echoes the relationship of sea and sand.

Flaherty's Flooring America: Best Practices   Full Article
Aug/Sep 2014—Features editor Jessica Chevalier profiles Flaherty's Flooring America, a Houston, Texas based retailer who credits much of his firm's success to community involvement with school children and the personal touches he uses with his customers.

The reawakening of the ceramic craft: Tile Files   Full Article
Aug/Sep 2014—Ryan Fasan, technical consultant for Tile of Spain, discusses the trend toward authentic handmade and artisanal tiles, with examples from Natucer, Aparici, Tau, Ceracasa and Dune.

The role of fashion in selling Floors: Successful Selling   Full Article
Aug/Sep 2014—Contributing editor Sam Allman on catering to the fashion customer, citing techniques from retailers like Carl French from Toronto based Speers Road Broadloom and Melissa Murphy from Missouri's Johnston Paint and Decorating.

Survey 2014: What the Retailers Think   Full Article
July 2014—Editor Darius Helm compiles and analyzes the results of this year's survey of U.S. flooring retailers, and discusses everything from who they are, how much they make and what they sell to top problems, favorite manufacturers and much more.

The Invironmentalists: Ten Years Later   Full Article
July 2014—Floor Focus looks back at developments in the commercial contractor group over the last ten years. The report, which includes a timeline, includes the group's creation by DuPont and its subsequent dissolution.

Trends in Education: Designers focus on durability and flexibility   Full Article
July 2014—Floor Focus takes a look at the state of the education market, focusing on developments in the K-12 sector. The article examines the impact on flooring and takes a look at key K-12 products, like VCT, LVT, rubber and carpet tile.

NeoCon 2014: Review of the top Carpet and Hard Surface Intros   Full Article
July 2014—Floor Focus' editorial team reviews NeoCon 2014, held in Chicago's Merchandise Mart. The report includes key trends, lists of awards and noteworthy products, and indepth reviews of new products from all of the leading flooring manufacturers.

Made in America: Mannington LVT in Madison, Georgia   Full Article
July 2014—Publisher Kemp Harr reports on Mannington's expansion of its Madison, Georgia LVT facility, which came with its acquisition of Amtico two years ago. The $50 million project, which includes new construction, will also include significant hiring.

Economy, LVT in multi-family, trade shows, hospitality   Full Article
Strategic Exchange-July 2014—Publisher Kemp Harr on prospects for the flooring industry in the second half of the year, LVT in the multi-family market, the challenge of finding the right cities for trade shows, and the state of the hospitality market.

Forbo, Floor Gres and Armstrong in an acute care setting: Designer Forum   Full Article
July 2014—Victoria Mohar of Mohar Design describes the process of designing a 425,000 square foot psychiatric hospital in Worcester, Massachusetts, and how flooring helped in the development of zones and neighborhoods within the sprawling facility.

CarpetsPlus Color Tile Bloomington: Best Practices   Full Article
July 2014—Editor Jessica Chevalier profiles CarpetsPlus Color Tile Bloomington, which was opened by Maryann and Mark Dougherty in 1994. The couple has successfully diversified by market, and is now diversifying its product offering as well.

Increasing profits by successfully managing deliver: Contractor's Corner   Full Article
July 2014—Contributing editor Dave Stafford methodically covers all the key points for managing delivery, and also spells out how doing it right will significantly boost profits for commercial contract dealers.

A close look at substrate and subfloor issues   Full Article
Flooring Forensics-July 2014—Contributing editor Lew Migliore discusses the chemistries involved in preparing wood subfloors and concrete substrates and navigating through moisture issues so that flooring will successfully adhere to it and stay in place.

Commercial Market 2014: Statistics and analysis   Full Article
June 2014—Editor Darius Helm reports on the state of the commercial market. The report includes industry statistics, an update on the different flooring categories, and an analysis of conditions in the various commercial sectors.

Coverings 2014 Review: Crossville, Imola, Florida Tile, Del Conca, more   Full Article
June 2014—Editor Heather Osteen reports on this year's Coverings show, held in the Las Vegas Convention Center. The report includes highlights from Crossville, Florida Tile, Imola, Del Conca, Fiandre, Florim, American Olean, and many others.

Builder market, CARE & recycling, Jack Mishkin: Strategic Exchange   Full Article
June 2014—Publisher Kemp Harr discusses National Association of Home Builders' housing report, and also takes a close look at CARE, the Carpet America Recovery Effort, and its current challenges, and reports on the life and death of Jack Mishkin.

Crossville tile, Nora rubber in an education project: Designer Forum   Full Article
June 2014—Ann Marie Procopio, director of Interiors at DRA Architects, writes about the design of Roger L. Putnam Vocational Technical Academy in Springfield, Massachusetts, including its use of Nora rubber flooring, epoxy terrazzo and Crossville tile.

Universal Metro: Best Practices - June 2014   Full Article
Contributing editor Sonya Jennings profiles California based Universal Metro, a commercial flooring contractor that has served the Los Angeles metro area for 30 years, thanks in part to a sophisticated hiring system building a strong, loyal team.

The difference between value and price: Successful Selling   Full Article
June 2014—Contributing editor Sam Allman discusses the difference between value and price and how it relates to competition from big boxes and discount chains, and he also offers insights into how retailers can navigate through these issues.

A close look at adhesives: Wood Cuts   Full Article
June 2014—Brett Miller, director of certification and education for the NWFA, discusses hardwood flooring adhesives, including water-based, solvent-based and moisture-curing urethanes, as well as VOC emissions and newer environmentally friendly adhesives.

Jessica Maples of Hickok Cole Architects: Design Ovations   Full Article
June 2014—Jessica Maples, senior associate with Hickok Cole, describes her favorite flooring materials, including Porcelanosa tile, Bolon woven vinyl, Desso carpet and Loophouse rugs, in a photo essay.

2014 Annual Report: Carpet, area rugs, hardwood, laminate, resilient and ceramic   Full Article
May 2014—Floor Focus' editorial team, along with analysis and statistics by Market Insights LLC, breaks down the flooring industry's 2013 results. The report includes a statistical overview as well as indepth reports on all six major flooring categories.

The Hospitality Market: Renovation keeps the sector hopping   Full Article
May 2014—Editor Jessica Chevalier reports on the state of the hospitality market, including a report on market activity and the strength of the renovation sector, along with product and design trends and an update on sustainability.

NWFA Expo Review 2014   Full Article
May 2014—Editor Heather Osteen reports on this year's NWFA show, held in Nashville in April. The report includes highlights from PanTim, Somerset, Armstrong, Mannington, Mercier, Somerset, Mullican, Mirage, American OEM and others.

Domotex Asia/ChinaFloor 2014   Full Article
May 2014—Publisher Kemp Harr reviews this year's Domotex Asia/ChinaFloor Show, held in Shanghai at the end of March. The report also includes analysis of conditions in the Chinese market.

Economy, RD Weis, selling online, Trade show insights: Strategic Exchange   Full Article
May 14—Publisher Kemp Harr takes a look at the economy and the state of residential & commercial business, and also discusses the redesign of RD Weis' space, statistics on selling flooring online, and a section on trade shows & what makes them successful.

Dan Frierson, president and CEO of the Dixie Group: Focus on Leadership   Full Article
May 2014—Publisher Kemp Harr interviews Dan Frierson about everything from its recent acquisition of Atlas Mills to strategies that keep it a market leader, as well as what's next for the high end carpet producer.

Lauren Rottet remodels an art deco hotel: Designer Forum   Full Article
May 2014—Lauren Rottet, founder of Rottet Studios, writes about her firm's redesign of a classic Miami hotel. The James Royal Palm, part of Miami's art deco legacy, showcases modern elegance, like custom Liora Manné rugs, agains classic art deco styling.

Jay Flynn from Creating Your Space: Digital Evolution   Full Article
May 2014—Jay Flynn, vice president of sales and marketing for Creating Your Space, discusses online marketing and offers a strategy for prioritizing the options, including reputation management, search engine optimization and other tools.

Building productive relationships: Contractor's Corner   Full Article
May 2014—Contributing editor Dave Stafford discusses the issues of building productive, positive relationships with A&D professionals and manufacturer reps, and he describes all the advantages that can grow out of effective relationships.

Essentials of installing carpet tile and broadloom: Flooring Forensics   Full Article
May 2014—Contributing editor Lew Migliore writes about the essential steps in installation of broadloom and carpet tile, focusing on common problems and the key differences between installing broadloom and carpet tile.