Tile Files - Aug/Sep 2013

By Ryan Fasan

 

I define trend-spotting as the art of immersing oneself in the vast stream of information that surrounds us—to absorb the currents of fashion, technology, media and design—and then to find the common threads throughout. With so many indicators to track, especially in today’s information-overload culture, it’s even more important to understand and hone in on the macro trends and colors that will define tile for the coming year. I hope these insights into tile trends and technology will inspire and inform your business.

Technology
Thin tile technology for flooring has come a long way and is now gaining traction in the U.S. marketplace. The benefits for flooring are noteworthy insofar as large formats require little grouting and offer easy installation, and thin tiles can be installed over existing flooring for remodeling. With the low water absorption and high mechanical performance of porcelain, it is a great solution for exterior and wet areas as well. Manufacturers offer this high tech tile in varying thicknesses, depending on their own proprietary formulations for performance. Look to thin tile to be the wave of the future. (See photo above.)

Textures in Tile
No longer are tiles just flat on the wall or floor. They have depth and movement to them. A couple of years ago, architects drove tile manufacturers to innovate to add dimension to tile. Now this has become a mainstream trend that extends beyond tile that bends and folds in unique shapes. Texture in flooring increases the realism and energy of stone and wood looks. 

Vintage and Well-Loved Looks
What’s old is new again. What’s exciting about the new vintage looks is the extent to which the designs are re-imagined for today’s modern lifestyles. Wood tile doesn’t have to necessarily look like a new wood floor plank; it can be pushed to look like distressed or reclaimed wood. Vintage patterns don’t have to retain their classic colors; they can be presented in trending color palettes. And they can look old or new, be installed as an accent or mixed and matched into completely new patterns. The options and design flexibility are infinite.

Bringing the Outdoors In
Another trend worth noting is the ability of tile flooring to transition between indoor and outdoor spaces in a way that no other flooring has the capability to do. We are seeing so many more ambiance photos from our Tile of Spain manufacturers that demonstrate this capability and design trend. Home spaces are getting smaller, and there is a real need to expand the visual point of reference by tying the exterior to the interior. It makes the room look that much bigger and brings nature into our “indoor” world. Of course, Frank Lloyd Wright was doing this 100 years ago, but today’s advances in architectural glass and wall systems allow everyday homeowners to be protected from the elements and yet experience them at the same time.

Color
Advanced inkjet technology and glazes are delivering new interpretations of color, including deep blacks and pure whites, chilled-out cool tones, contrasting red and metallics.

The palette of today is deep, saturated and dynamic. Manufacturers are providing richly nuanced tones in complementary colors, allowing each client to create their own unique style.

Stone and Natural Looks
Stone and natural looks are really trending in tile. The advantages for flooring beyond price and accessibility are impressive. For wet and high traffic areas, tile offers long-term durability and anti-slip features that stone cannot match. From opulent to sophisticated, and from matte finish to highly polished, these high tech stone look-alikes are stunning, high performance tile flooring options.



THECNOLOGY NOTE ON HIGH POLISHED TILE SURFACES

SThe new high polished surface looks from spain are perfect for residential use in entryways, baths and other living areas. Many designers and retailers ask me how these looks are achieved, so here's a brief explanation.

Porcelains are fired at temperatures upwards of 2,000° F. Because of these high firing temperatures, all glazes are mattified during the firing process. There is a special frit (silicate component of a glaze, a glass) applied prior to firing. After firing, this frit creates a top layer that is thicker than a normal glaze and extremely hard (Mohs rating of six or higher) to allow the manufacturer to polish the tile to a brilliant gloss after firing.

The polishing process, like sanding wood, removes finer and finer layers of material to achieve the polish. This process inherently opens surface pores due to the abrasion. The resulting product really shines (pun intended) compared to other material, is the near perfect finish and lacks visible pores in the surface.

Some manufacturers apply the polishing glaze in a dry form. This creates the 'pock=marked' surface texture for which lesser quality versions are known.


Copyright 2013 Floor Focus 



Other Archived Articles

Unemployment Falls but August Job Gains Muted   Full Article
Washington, DC, Sept. 5, 2014 -- Employers in the U.S. added 142,000 jobs in August, the lowest monthly total of the year, according to the Labor Department.

Horizon Floors Signs Denver Hardwoods   Full Article
New York, NY, Sept. 5, 2014 -- Horizon Floors has a distribution agreement with Denver Hardwoods.

Invista Surfaces Makes Executive Promotions   Full Article
Kennesaw, GA, Sept. 5, 2014 -- Invista Surfaces has promoted Maggie Bidlingmaier to vice president of its residential business.

Gerflor Becomes Starnet Approved Vendor   Full Article
Chicago, IL, Sept. 5, 2014 -- Resilient flooring firm Gerflor said it has attained approved vendor status in Starnet.

USG Signs Private Label Agreement With Powerhold   Full Article
Chicago, IL, Sept. 5, 2014 -- USG Corporation said it has entered a private-label agreement with Powerhold, the largest flooring accessories distributor network in the country.

Shaw Ranked Fourth on E-learning List   Full Article
Dalton, GA. Sept. 5, 2014 -- Shaw Industries ranked fourth on E-learning! magazine’s Learning! 100.

H.B. Fuller Acquires ProSpec Construction Products   Full Article
St. Paul, MN, Sept. 4, 2014 -- H.B. Fuller Company said it has acquired ProSpec Construction Products, a provider of tile and stone installation products.

Builder Hovnanian Says Income Doubled   Full Article
Red Bank, NJ, Sept. 4, 2014 -- Homebuilder Hovnanian Enterprises reported third quarter net income of $17.1 million, or $0.11 a share, up from $8.5 million, or $0.06 a share, a year earlier.

Services Sector Expands at Faster Pace in August   Full Article
Tempe, AZ, Sept. 4, 2014 -- Growth in the services sector of the economy accelerated in August to the highest level since 2005, according to the Institute for Supply Management.

Initial Jobless Claims Still Near Eight-Year Low   Full Article
Washington, DC, Sept. 4, 2014 -- Initial claims for unemployment benefits last week ticked up although claims remain near an eight-year bottom.

Private Sector Job Growth Remains Steady   Full Article
Roseland, NJ, Sept. 4, 2014 -- Private sector employment increased by 204,000 jobs from July to August, according to the August ADP National Employment Report.

CRI's Mendez Named SGAC Board President   Full Article
Dalton, GA, Sept. 4, 2014 -- Carpet and Rug Institute vice president for government relations Jennifer Mendez was named president of the board of directors of the State Government Affairs Council.

Royal Adhesives Acquires Toronto-Based Chemque   Full Article
South Bend, IN, Sept. 4, 2014 -- Royal Adhesives & Sealants said that its subsidiary Royal Adhesives & Sealants Canada will acquire polyurethane foams and adhesives maker Chemque.

Domotex Bringing Back Innovations Event   Full Article
Hannover, Germany, Sept. 3, 2014 -- Domotex is bringing back its Innovations@Domotex for a second season next year.

Factory Orders Increase by Record Amount   Full Article
Washington, DC, Sept. 3, 2014 -- Factory orders rose by a record amount in July, mostly on the strength of commercial aircraft.

Shaw Moves Up on Selling Power List   Full Article
Dalton, GA, Sept. 3, 2014 -- Shaw Industries said it has been ranked no. 13 and is the only flooring manufacturer on the latest Selling Power 50 Best Companies to Sell For list.

Floor Focus Plans to Honor Young Professionals   Full Article
Chattanooga, TN, Sept. 3, 2014 -- Floor Focus Magazine plans to recognize young professionals in the flooring industry who are under 40 years old.

Bona AB Wins Swedish Export Award   Full Article
Aurora, CO, Sept. 3, 2014 -- Bona AB said it has received the Export Hermes 2014 Award.

Rug Market Schedules Set Through 2018   Full Article
Atlanta, GA, Sept. 3, 2014 -- AmericasMart has set the dates for its January and July markets, including its rug markets, through 2018.

Toll Brothers' Profit, Revenue Surge   Full Article
Horsham, PA, Sept. 3, 2014 -- Luxury homebuilder Toll Brothers Inc. reported third quarter net income of $97.7 million, or $0.53 a share, up from $46.6 million, or $0.26 a share, a year ago.