Retail Display 2013: Flor, The Floor Project, Pilot Floor Covering

Retail Display 2013: Flor, The Floor Project, Pilot Floor Covering

Creating an effective retail environment means having an eye for detail. The lighting must be right; the space tidy; the arrangement intuitive; the brand image and messaging clear; and, above all, the product must be presented in its best possible light. To achieve those goals, flooring retailers are breaking from the standard wing rack display systems, focusing on fashion and innovative thinking, and taking their cues from retailers outside the flooring world. Below, James Dion offers insights into what makes these three showrooms unique.


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