HGTV Green Home - June 2011

By Kemp Harr

 

HGTV built this year’s Green Home, its fourth, in Stapleton, Colorado and soon Scripps Networks, HGTV’s parent company, will give the home away, as part of a $700,000 package, in a raffle conducted through the network’s website. Once again, Shaw Industries is the flooring sponsor for the home, and all of the interior floors (and even some of the walls) feature Shaw’s products.

This is the first year that the home was built west of the Mississippi, and part of the green story is tied to the fact that the entire neighborhood has been repurposed and was once the runway area of Stapleton International Airport.

Built in view of the mothballed airport control tower, the Green Home features all the right attributes to qualify as sustainable. To start, the architect optimized the space usage and fit three bedrooms and two and a half baths into a 2,300 square foot space that seems very roomy. In addition, the home was built with locally sourced materials, whenever possible, including interior doors that were made from beetle-kill wood, hardscape made from crushed runway concrete and retaining walls made from pieces of blast fence from the old airport. It also features furniture and accessories made with eco-friendly fabrics and materials. In terms of flooring, the Green Home has Epic hardwood with recycled content and Anso carpet that contains recycled nylon and is also recyclable.

In addition, the home received a HERS (Home Energy Rating System) score of 38 (the lower the score the better), which means that it is roughly 62% more efficient than the average new home. The Green Home includes a photovoltaic five-kilowatt solar energy system that provides 75% of its energy. 

Sponsorship of the Green Home is a great tie-in to Shaw’s new licensing deal with HGTV, which includes carpet, hardwood, laminate and area rugs. Joining forces with HGTV, the powerhouse of home-related media, is no doubt a brilliant move for Shaw. In a recent conversation, Bruce Odette of Denver based Carpet Exchange noted that the alignment makes much more sense than licensing with a random celebrity. 

Copyright 2011 Floor Focus 



Other Archived Articles

Flooring Firm Fire Ruled Spontaneous Combustion   Full Article
Chesterfield County, VA, Aug. 5, 2014 -- A July fire at Better Floors has been ruled a "spontaneous combustion" incident by investigators.

Factory Orders Spike in June   Full Article
Washington, DC, Aug. 5, 2014 -- Factory orders surged in June by 1.1%, the Commerce Department said.

Services Sector Growth Fastest in Nine Years   Full Article
Tempe AZ, Aug. 5, 2014 -- The services sector of the economy grew in July at the fastest pace in nine years, according to the Institute for Supply Management.

Kansas City Interiors Icon Bernie Madden Dies   Full Article
Leawood, KS, Aug. 5, 2014 -- William Bernard "Bernie" Madden, owner of Madden McFarland Interiors died Aug. 1.

Flooring America's Rebranded Meeting Underway   Full Article
Dallas, TX, Aug. 5, 2014 -- Flooring America/Flooring Canada, a division of CCA Global Partners, has kicked-off conneXtion, its newly branded bi-annual meeting that connects its more than 500 independent floor covering retailers.

Mullican Flooring in Two 'Flipping Boston' Episodes   Full Article
Johnson City, TN, Aug. 5, 2014 -- Mullican Flooring has provided hardwood flooring for two additional episodes of “Flipping Boston,” a television series on the A&E channel.

Latricrete Acquires Resinous Flooring Firm Spartacote   Full Article
Bethany, CT, Aug. 5, 2014 -- Laticrete International said it has acquired HP Spartacote.

J+J Symposium Focuses on Senior Design Trends   Full Article
Dalton, GA, Aug. 4, 2014 -- J+J Flooring Group recently hosted the first in a series of senior living design symposiums in which experts discussed the driving trends.

Florida Tile Opens Showroom in Boise   Full Article
Boise, ID, Aug. 4, 2014 -- Florida Tile has opened its second tile and stone showroom in four months, this one in Boise on July 15.

GBCI, Bureau Veritas Form Partnership   Full Article
Washington, DC, Aug. 4, 2014 -- The Green Building Certification Institute and Bureau Veritas SA have announced a strategic business partnership.

Berkshire Hathaway Reports Decline in Shaw's Earnings   Full Article
Omaha, NE, Aug. 4, 2014 -- Shaw Industries recorded a pre-tax earnings decline for the second quarter due to lower margins, according to parent company Berkshire Hathaway's quarterly report.

Manufacturing Expands at Faster Pace   Full Article
Tempe, AZ, Aug. 1, 2014 -- U.S. manufacturing expanded at its fastest rate since April 2011, according to the Institute for Supply Management.

Personal Spending, Income Rise in June   Full Article
Washington, DC, Aug. 1, 2014 -- Consumer spending increased modestly in June, according to Commerce Department statistics.

Construction Spending Falls on Commercial Weakness   Full Article
Washington, DC, Aug. 1, 2014 -- Construction spending fell by 1.8% in June, mostly due to lower spending on commercial projects, according to the Commerce Department.

Consumer Sentiment Ticks Down in July   Full Article
Ann Arbor, MI, Aug. 1, 2014 -- The Thomson Reuters/University of Michigan final reading of consumer sentiment for July edged down to 81.8 from 82.5 in June.

Economy Adds 209K Jobs, Unemployment Edges Up   Full Article
Washington, DC, Aug. 1, 2014 -- The economy added 209,000 jobs in July, the Labor Department said.

Mohawk Reports Higher Earnings, Sales in Q2   Full Article
Calhoun, GA, July 31, 2014 -- Mohawk Industries reported second quarter net earnings of $153 million and earnings per share of $2.08 on net sales of $2.05 billion.

Planned Job Cuts Grow Due To Tech Layoffs   Full Article
Chicago, IL, July 31, 2014 -- Announced job cuts by U.S. employers in July totaled 46,887, according to outplacement firm Challenger, Gray & Christmas.

Chicago Area Manufacturing Expands at Slower Rate   Full Article
Chicago, IL, July 31, 2014 -- The Chicago Purchasing Managers Index fell sharply in July to its lowest level in more than a year.

Unemployment Claims Rise Last Week   Full Article
Washington, DC, July 31, 2014 -- Initial jobless claims jumped last week after falling to a 14-year low the week before.