HGTV Green Home - June 2011

By Kemp Harr

 

HGTV built this year’s Green Home, its fourth, in Stapleton, Colorado and soon Scripps Networks, HGTV’s parent company, will give the home away, as part of a $700,000 package, in a raffle conducted through the network’s website. Once again, Shaw Industries is the flooring sponsor for the home, and all of the interior floors (and even some of the walls) feature Shaw’s products.

This is the first year that the home was built west of the Mississippi, and part of the green story is tied to the fact that the entire neighborhood has been repurposed and was once the runway area of Stapleton International Airport.

Built in view of the mothballed airport control tower, the Green Home features all the right attributes to qualify as sustainable. To start, the architect optimized the space usage and fit three bedrooms and two and a half baths into a 2,300 square foot space that seems very roomy. In addition, the home was built with locally sourced materials, whenever possible, including interior doors that were made from beetle-kill wood, hardscape made from crushed runway concrete and retaining walls made from pieces of blast fence from the old airport. It also features furniture and accessories made with eco-friendly fabrics and materials. In terms of flooring, the Green Home has Epic hardwood with recycled content and Anso carpet that contains recycled nylon and is also recyclable.

In addition, the home received a HERS (Home Energy Rating System) score of 38 (the lower the score the better), which means that it is roughly 62% more efficient than the average new home. The Green Home includes a photovoltaic five-kilowatt solar energy system that provides 75% of its energy. 

Sponsorship of the Green Home is a great tie-in to Shaw’s new licensing deal with HGTV, which includes carpet, hardwood, laminate and area rugs. Joining forces with HGTV, the powerhouse of home-related media, is no doubt a brilliant move for Shaw. In a recent conversation, Bruce Odette of Denver based Carpet Exchange noted that the alignment makes much more sense than licensing with a random celebrity. 

Copyright 2011 Floor Focus 



Other Archived Articles

CRI Posts Model Specification for Commercial Carpet   Full Article
Dalton, GA, July 9, 2014 -- The Carpet and Rug Institute said its Model Specification for Commercial Carpet is now available online at Carpet-Rug.org.

Bamboo Hardwoods Names Flooring Sales Director   Full Article
Seattle, WA, July 9, 2014 -- Bamboo Hardwoods has named Bruce Boulden as the company’s national flooring sales director.

Mortgage Application Volume Increases Last Week   Full Article
Washington, DC, July 9, 2014 -- Mortgage application volume rose last week, according to the Mortgage Bankers Association.

Ardex Academy Sets Training Dates   Full Article
Aliquippa, PA, July 9, 2014 -- Ardex Academy offers free classroom and hands-on product installation training at eight locations throughout North America. Participants learn substrate preparation and the newest installation techniques.

Judge Ends Laminate Copyright Dispute between Home Legend and Mannington   Full Article
Rome, GA July 3, 2014 -- A U.S. District Court in Rome, Georgia ruled in favor of Home Legend in a legal dispute over similar looking laminate floorcovering. The judge ruled nature can't be copyrighted.

Job Openings at Highest Level Since 2007   Full Article
Washington, DC, July 8, 2014 -- Job openings in the U.S. rose in April to the highest level since September 2007, according to the Labor Department.

CARE Seeking Proposals for PET Market Project   Full Article
Dalton, GA, July 8, 2014 -- Carpet America Recovery Effort is seeking proposals for a 12-18 month project to demonstrate value-added uses for polyethylene terephthalate (PET) derived from post-consumer PET carpets.

Quick-Step Hosts Event for Shelter Charity   Full Article
Dallas, TX, July 8, 2014 -- Laminate maker Quick-Step recently co-hosted an event to benefit the local charity Dwell With Dignity.

Prince of Wales Hosts Wool Campaign Event   Full Article
London, England, July 8, 2014 -- To commemorate the fifth anniversary of the Campaign for Wool, the campaign's Patron His Royal Highness The Prince of Wales hosted a major celebration of wool at Clarence House.

Curacao Firm Develops New Locking System   Full Article
Willemstad, Curacao, July 7, 2014 -- Innovations4Flooring, a technology company formed last year to supply flooring installation products, said it has developed a unique locking system for flooring.

UK Carpet Recycling Presents Awards   Full Article
Birmingham, England, July 7, 2014 -- Inspiration for manufacturers to design new carpet products for recycling or reuse at end of life was a key theme at Carpet Recycling UK’s sixth Annual Conference.

Estillon Wins Export Award in Netherlands   Full Article
Uden, The Netherlands, July 7, 2014 -- Estillon, a provider of subfloors, carpet underlays and accessories, took third prize for the Fenedex Frank Hauwert Trophy.

Mortgage Rates Lowest Since Last October   Full Article
Washington, DC, July 7, 2014 -- Mortgage rates hit 4.12% for a 30-year fixed rate last week, according to Freddie Mac.

Services Sector Growth Slows Slightly in June   Full Article
Tempe, AZ, July 3, 2014 -- Growth in the services sector of the economy slowed slightly in June, according to the Institute for Supply Management services index.

Planned Job Cuts Tumble in June   Full Article
Chicago, IL, July 3, 2014 -- Planned job cuts announced by U.S. companies in June fell to 31,434, the lowest level of the year and down 20% from a year ago, according to outplacement firm Challenger, Gray & Christmas.

Economy Adds 288,000 Jobs in June   Full Article
Washington, DC, July 3, 2014 -- Employers added 288,000 jobs in June, the Labor Department said Thursday.

Cersaie Show Set for Sept. 22-26 in Bologna   Full Article
Bologna, Italy, July 3, 2014 -- Cersaie—the world’s largest exhibition of ceramic tile and bathroom furnishings—will take place at the Bologna Exhibition Center in Bologna, Italy from Sept. 22-26.

NAFCD Issues Employee Compensation Report   Full Article
Chicago, IL, July 3, 2014 -- The North American Association of Floor Covering Distributors has released the 2014 NAFCD Employee Compensation Report.

E.J. Welch Promotes Two to Vice President   Full Article
St. Louis, MO, July 2, 2014 -- E.J. Welch Co. has promoted two employees to full time management positions.

Factory Orders Fall in May   Full Article
Washington, DC, July 2, 2014 -- Factory orders fell 0.5% in May, largely because of fewer orders for military goods, the Commerce Department said.