Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Design Issues for Acute Healthcare - October 2013   Full Article
Contributing editor Ruth Simon McRae examines the challenges of designing for the acute healthcare market through the eyes of designers at leading A&D firms, including HDR, Stantec Architecture and TJNG Partners

Hardwood Update 2013 — October 2013   Full Article
Editor Jessica Chevalier discusses consumer misconceptions about hardwood flooring, including facts about engineered flooring and hardwood qualities, and looks at how they relate to retail channels and why big boxes are making gains.

Mixed Economic Signals and Carpet Investment   Full Article
Strategic Exchange: October 2013—Publisher Kemp Harr discusses the recent investments in U.S. manufacturing by some of the biggest flooring companies, including Mohawk, Shaw, Engineered Floors, Armstrong and Mattex.

Tarkett's Jeff Fenwick: Focus on Leadership   Full Article
October 2013—Publisher Kemp Harr interviews Jeff Fenwick, president and COO of Tarkett's North American branded hard surface business, in a conversation ranging from Fenwick's furniture background to Tarkett's acquisitions and its approach to branding.

ID Studio's design for Swinerton Builders   Full Article
Designer Forum: October 2013—Deborah Elliott, co-founder and design principal at ID Studios, describes the design of Swinerton Builders' San Diego office, including flooring's role in encouraging visitors to engage with the design.

Lew Migliore Looks at Sustainability   Full Article
Flooring Forensics: October 2013—Lew Migliore takes a pragmatic look at environmental sustainability in his discussion of how the most critical step in specifying flooring for a green environment is choosing the right product for the application.

John Wells, Art Dodge and Frank Ready   Full Article
Industry Barometer: October 2013—Three industry leaders—Interface's John Wells, Ecore's Art Dodge and Armstrong's Frank Ready—weigh in on the impact of Washington's partisan bickering on consumer confidence and flooring sales.

Oregon's E.N. Lippert Corporation: Best Practices   Full Article
Best Practices October 2013—Contributing editor Sonya Jennings profiles E.N. Lippert Corp., which operates 4 Lippert's Carpet One and No Frills Flooring retail businesses, offering both high-end full service and installation & cash-and-carry products.

NWFA CEO Michael Martin on sustainability   Full Article
Wood Cuts: October 2013—Michael Martin, CEO of the National Wood Flooring Association (NWFA), writes about the partnership between regional green building programs, largely in the western part of the nation, and the NWFA's Responsible Procurement Program.

Sustainability: Market Update - Aug/Sep 2013   Full Article
Editor Darius Helm reports on the greening of the flooring industry, focusing on highlights from dozens of floorcovering producers, from big carpet players like Interface and Shaw to resilient and hard surface specialists like Crossville and Ecore.