Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.

Retailers are winning by default: Advertising & Branding   Full Article
May 2015—Industry analyst Santo Torcivia of Market Insights reports on the issue of branding in flooring and how, despite efforts from firms like Mohawk, Mercier and Mirage, retailers generally fare better than manufacturers in terms of brand visibility.

Nebraska Furniture Mart, contract dealers and direct sales: Strategic Exchange   Full Article
May 2015—Publisher Kemp Harr reports on Nebraska Furniture Mart's new giant Texas store, and he discusses sluggish first quarter business activity, and also offers the commercial contractor's perspective on direct selling.

DLR Group's University of Nebraska arena project: Designer Forum   Full Article
May 2015—Melissa Lindberg, interior designer, DLR Group, writes about her firm's work on a new arena to house the University of Nebraska Husker basketball, concerts and events, using terrazzo, carpet tile from Interface and J+J, and Interceramic tile.

A.J. Rose Carpets & Flooring: Best Practices - May 2015   Full Article
Editor Jessica Chevalier profiles A.J. Rose Carpets & Flooring, a Massachusetts based retailer that is family owned and operated. The firm, which does both residential and commercial work, has embraced digital advertising and seen its business grow.

Unique challenges of hospitality flooring installation: Flooring Forensics   Full Article
May 2015—Contributing editor Lew Migliore offers insights into hospitality flooring installation through a range of examples, including the unique problems that come with hospitality carpet applications.

Is Selling Dead? — Successful Selling - May 2015   Full Article
Consultant Sandy Smith contends that the digital revolution has ushered in the Age of the Buyer, and he offers suggestions for how retailers can adapt to the shift and reap the rewards.

2015 Vision Awards - April 2015   Full Article
Floor Focus' annual Vision Design Award winners, including grand prize winner Champalimaud, are celebrated with photography, project descriptions, and jury quotes. All the winners are showcased, along with the honorable mentions.

Hardwood: Developments in design - April 2015   Full Article
Executive Editor Darius Helm takes a comprehensive look at hardwood design, and also offers updates on producers like Armstrong, Shaw, Mohawk, Mannington, Somerset, Mullican, Mirage, Lauzon, Mercier, Kährs, Johnson, US Floors, DuChateau and Hallmark.

Designing with Area Rugs: From customization to unique materials   Full Article
April 2015—Sr editor Calista Sprague reports on what designers are looking for in area rugs, from rugs as art to rugs as integrated floor finishes, as well as what sort of fibers and constructions are in demand, and how carpet can be used for rug motifs.

Engaging today's consumer to boost sales: Digital Marketing   Full Article
April 2015—Sr editor Calista Sprague writes about digital technologies and the new consumers, as well as how these technologies have led to developments in retail models and evolutions in website design & sections on social media and going mobile.