Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


LVT Capacity, Haines & CMH, Shaw Living, Carpet One: Strategic Exchange   Full Article
Feb. 2014—Publisher Kemp Harr discusses whether there will be an overcapacity in domestic CLT, the implications of price erosion of PET carpet, and the merger between Haines and CMH, as well as the shutdown of Shaw Living & Carpet One's new Products.

Studio O+A's design of Cisco-Meraki's San Francisco office   Full Article
Designer Forum, Feb. 2014—Primo Orpilla, co-founder of Studio O+A, describes the process for designing Cisco-Meraki's San Francisco offices, and how a wide variety of flooring options were employed.

Royalty's Andrea Greenleaf: Focus on Leadership - Feb. 2014   Full Article
Publisher Kemp Harr interviews Andrea Greenleaf, president and CEO of Royalty Carpet Mills, about her priorities in taking over the company from her father, Mike Derderian, who passed away one year ago, and her carpet strategies going forward.

Certified Carpet: Best Practices - February 2014   Full Article
Contributing editor Sonya Jennings profiles Pennsylvania based Certified Carpet, which generates annual revenues of $8 million from a single location through its three divisions: flooring, mats and carpet cleaning.

It's the small-but-hard things that count: Successful Selling   Full Article
Feb. 2014—Contributing editor Sam Allman goes into detail about the small detail indicative of good salesmanship, including tips about taking control and the importance of patience, assertiveness and, perhaps most of all, persistence.

Kelly Dubisar of Gensler San Francisco: Design Ovations   Full Article
Feb. 2014—Kelly Dubisar, sr. associate & design director with Gensler San Francisco, uses text & image to describe her favorite flooring materials, such as handcrafted tile from the likes of Fioranese & Ceramiche Refin, as well as hardwood patterns.