Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


ID Studio's design for Swinerton Builders   Full Article
Designer Forum: October 2013—Deborah Elliott, co-founder and design principal at ID Studios, describes the design of Swinerton Builders' San Diego office, including flooring's role in encouraging visitors to engage with the design.

Lew Migliore Looks at Sustainability   Full Article
Flooring Forensics: October 2013—Lew Migliore takes a pragmatic look at environmental sustainability in his discussion of how the most critical step in specifying flooring for a green environment is choosing the right product for the application.

John Wells, Art Dodge and Frank Ready   Full Article
Industry Barometer: October 2013—Three industry leaders—Interface's John Wells, Ecore's Art Dodge and Armstrong's Frank Ready—weigh in on the impact of Washington's partisan bickering on consumer confidence and flooring sales.

Oregon's E.N. Lippert Corporation: Best Practices   Full Article
Best Practices October 2013—Contributing editor Sonya Jennings profiles E.N. Lippert Corp., which operates 4 Lippert's Carpet One and No Frills Flooring retail businesses, offering both high-end full service and installation & cash-and-carry products.

NWFA CEO Michael Martin on sustainability   Full Article
Wood Cuts: October 2013—Michael Martin, CEO of the National Wood Flooring Association (NWFA), writes about the partnership between regional green building programs, largely in the western part of the nation, and the NWFA's Responsible Procurement Program.

Sustainability: Market Update - Aug/Sep 2013   Full Article
Editor Darius Helm reports on the greening of the flooring industry, focusing on highlights from dozens of floorcovering producers, from big carpet players like Interface and Shaw to resilient and hard surface specialists like Crossville and Ecore.

A&D Panel on Sustainability - Aug/Sep 2013   Full Article
Collin Burry of Gensler, Patricia Malick of Array Architects and Jennifer Ramski of Ramski & Company answer a wide range of questions about sustainability, from the biggest challenges in designing green projects to the potential impact of LEED v4.

Reclamation Report 2013 - Aug/Sep 2013   Full Article
Editor Darius Helm takes a look at the challenges facing the carpet reclamation industry, with a special focus on the growth of polyester carpet in the residential market and how it's clogging up—and jeopardizing—reclamation channels.

Focus on Transparency - Aug/Sep 2013   Full Article
Editor Darius Helm examines the growing emphasis on transparency in the greening of built environments, including the traction of environmental product declarations and health product declarations, as well as the significance of the new LEED v4.

Manufacturing Technology - Aug/Sep 2013   Full Article
Editor Jessica Chevalier takes a close look at innovations in floorcovering machinery technologies, including new developments by Tuftco and Card Monroe in carpet manufacturing, as well as advancements on the hard surface and resilient side.