Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Merchandising: Create a destination, not a point of purchase   Full Article
Nov. 2014—Andy Wells with MasterBrand Cabinets, who holds patents on merchandise and cabinet design, writes about how to maximize merchandising and how to organize showrooms to enhance the shopping experience and fill customers with confidence.

Imola, Del Conca, Sicis, Florim, Marazzi, Caesar and more   Full Article
Cersaie, Nov. 2014—Senior editor Calista Sprague reviews Cersaie, the largest tile show in the world, held annually in Bologna, Italy, reporting on key producers.

NBC and artificial turf, Starnet and NFA gatherings: Strategic Exchange   Full Article
Nov. 2014—Publisher Kemp Harr addresses NBC News' report on links between the crumb rubber in artificial turf and cancer, and he also reports on the recent Starnet meeting in Denver and the NFA gathering in Hawaii in September.

Milliken and Mannington in a Holabird & Root project   Full Article
Designer Forum: Nov. 2014—Andrea Caputo & Cory Kamholz of Holabird & Root write about their design of Rightpoint Consulting in Chicago, including how flooring choices—Milliken carpet and Mannington LVT—helped define work zones in the open concept office.

California's Picketfence Design: Best Practices   Full Article
Nov. 2014—Features editor Jessica Chevalier profiles Picketfence Design, a builder and retailer operation with two locations in California. The firm started off exclusively focusing on the builder side, and started its retail operation in 2010.

The evolution and future of inkjet technology: Tile Files   Full Article
Nov. 2014—Claudio Caselli, VP of research and development for Dal-Tile Corporation, discusses digital inkjet technology, from early technological developments to production efficiencies to the opportunities for design offered by inkjet technology.

Finding purpose fuels drive: Successful Selling   Full Article
Nov. 2014—Contributing editor Sam Allman recounts his epiphany when he was young and working with his father about the impact of selling flooring, and he discusses the importance of finding meaning in one's work and offers useful tips to get there.

Tina Syring: Bolon, Chilewich - Design Ovations   Full Article
November 2014—Tina Syring, an interior design consultant in Dallas, Texas, describes her favorite flooring material, woven vinyl flooring, with images from both Bolon and Chilewich.

The Top 250 Design Survey 2014: Design firms weigh in on Commercial business   Full Article
Oct 2014—Executive editor Darius Helm analyzes the results from this year's survey of top A&D firms, including trends, growth categories, budgets, markets, top problems and rankings for the A&D community's favorite flooring manufacturers.

Hardwood Update: Engineered hardwood is taking marketshare   Full Article
Oct 2014—Features editor Jessica Chevalier reports on the state of the hardwood flooring industry, with a focus on engineered hardwood and updates from mills, including Mannington, Armstrong, Mullican, Shaw, Mirage, Mohawk, Somerset and more.