Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Increasing profits by successfully managing deliver: Contractor's Corner   Full Article
July 2014—Contributing editor Dave Stafford methodically covers all the key points for managing delivery, and also spells out how doing it right will significantly boost profits for commercial contract dealers.

A close look at substrate and subfloor issues   Full Article
Flooring Forensics-July 2014—Contributing editor Lew Migliore discusses the chemistries involved in preparing wood subfloors and concrete substrates and navigating through moisture issues so that flooring will successfully adhere to it and stay in place.

Commercial Market 2014: Statistics and analysis   Full Article
June 2014—Editor Darius Helm reports on the state of the commercial market. The report includes industry statistics, an update on the different flooring categories, and an analysis of conditions in the various commercial sectors.

Coverings 2014 Review: Crossville, Imola, Florida Tile, Del Conca, more   Full Article
June 2014—Editor Heather Osteen reports on this year's Coverings show, held in the Las Vegas Convention Center. The report includes highlights from Crossville, Florida Tile, Imola, Del Conca, Fiandre, Florim, American Olean, and many others.

Builder market, CARE & recycling, Jack Mishkin: Strategic Exchange   Full Article
June 2014—Publisher Kemp Harr discusses National Association of Home Builders' housing report, and also takes a close look at CARE, the Carpet America Recovery Effort, and its current challenges, and reports on the life and death of Jack Mishkin.

Crossville tile, Nora rubber in an education project: Designer Forum   Full Article
June 2014—Ann Marie Procopio, director of Interiors at DRA Architects, writes about the design of Roger L. Putnam Vocational Technical Academy in Springfield, Massachusetts, including its use of Nora rubber flooring, epoxy terrazzo and Crossville tile.

Universal Metro: Best Practices - June 2014   Full Article
Contributing editor Sonya Jennings profiles California based Universal Metro, a commercial flooring contractor that has served the Los Angeles metro area for 30 years, thanks in part to a sophisticated hiring system building a strong, loyal team.

The difference between value and price: Successful Selling   Full Article
June 2014—Contributing editor Sam Allman discusses the difference between value and price and how it relates to competition from big boxes and discount chains, and he also offers insights into how retailers can navigate through these issues.

A close look at adhesives: Wood Cuts   Full Article
June 2014—Brett Miller, director of certification and education for the NWFA, discusses hardwood flooring adhesives, including water-based, solvent-based and moisture-curing urethanes, as well as VOC emissions and newer environmentally friendly adhesives.

Jessica Maples of Hickok Cole Architects: Design Ovations   Full Article
June 2014—Jessica Maples, senior associate with Hickok Cole, describes her favorite flooring materials, including Porcelanosa tile, Bolon woven vinyl, Desso carpet and Loophouse rugs, in a photo essay.

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