Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Flooring's Slow Start, Marketing Strategies, Social Media: Strategic Exchange - Mar 2016   Full Article
Publisher Kemp Harr discusses flooring's slow start to the year, along with digital marketing strategies for retailers—like SEO and pay-per-click, as well as social media and reputation management—and a note about the passing of Ron Van Gelderen.

Donato Grosser, TCNA president: Focus on Leadership - Mar 2016   Full Article
Publisher Kemp Harr interviews Donato Grosser, the most prominent consultant to the ceramic tile industry, discussing everything from Italian tile and his role in creating Coverings to Tennessee's growing tile capacity and why Grosser loves hats.

Steffian Bradley Architects' children's healthcare project: Designer Forum - Mar 2016   Full Article
Derek Noble, design director at SBA, writes about the challenges in its design of the Baystate children's Specialty Center, including how product from Milliken, Interface and Nora played a role in the success of the project.

Merit Flooring in Georgia and South Carolina: Best Practices - Mar 2016   Full Article
Editor Jessica Chevalier profiles Merit Flooring, which has operations in Augusta and Evans, Georgia, as well as Aiken, South Carolina, and which credits its success to both diversification and a strategic name change.

"The only thing we have to fear is fear itself": People Power - Mar 2016   Full Article
Contributing editor Sam Allman offers a close examination of fear and its role, both positive and negative, in its impact on people. He discusses fear of failure, fear of success, fear of rejection and fear of authenticity.

A new season of sales: Contractor's Corner - Mar 2016   Full Article
Contributing editor Dave Stafford offers advice on how to approach business in the new year, including a checklist of key questions about where growth is most likely, the quality of sales staff, building goals, stimulating sales and sales training.

2016 Young Leaders: Flooring Dealer Edition - Feb 2016   Full Article
Floor Focus profiles this year's winners: Bart Brewer, Brewer Carpet One; Lauren Voit, Great Western Flooring; Andrew Wiebe, Red Deer Carpet One; Tyler Weaver, Carpet Weaver's; Grant Barnes, Acierno & Company; and Andrea Mulcahy, Carpet One in Napa.

Trends in Corporate: Workplace design at technology companies - Feb 2016   Full Article
Senior editor Calista Sprague examines design in the tech sector with input from designers at DLR Group and SmithGroupJJR, covering everything from open floor plans and flexible designs to specification for corporate spaces.

2016 Color Trends: The latest trends in commercial color - Feb 2016   Full Article
Todd van der Kruik, who runs design for Bentley Mills, weighs in on commercial design trends, citing influences ranging from natural finishes, global design and a yearning for the authentic to expressions of healthy living and digital connectivity.

Carpet Tile Update: Carpet tile's activity in the global market - Feb 2016   Full Article
Editor Jessica Chevalier reports on the carpet tile market, with statistics on global producers, analysis of price points, future growth and competition from LVT, and including key stories from the U.S. market.