Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Star Flooring & Decorating: Best Practices   Full Article
January 2014—Contributing editor Sonya Jennings profiles Star Flooring & Decorating, which has stores in Kansas and Oklahoma, including its use of the Kaizen customer satisfaction process and other systems for keeping the customer happy.

Armstrong, IVC US and Mannington on LVT: Industry Barometer   Full Article
January 2014—Mannington's David Sheehan, Paul Murfin from IVC US and Kevin Biederman from Armstrong weigh in on the implications on pricing of the new investments in domestic LVT capacity.

Solutions for Installation Challenges: Flooring Forensics:   Full Article
January 2014—Contributing editor Lew Migliore discusses some of the more common problems installers face, including installing over old subfloors, eliminating new carpet smell, sealing carpet seams, and moisture testing GypCrete.

Taylor Carpet One: Best Practices   Full Article
March 2014—Contributing editor Sonya Jennings profiles Taylor Carpet One, with 4 locations in South Florida run by Taylor family since 1957. They continue to be a family run operation focusing on training and education for employees.

Tips on Hiring Sales Personnel: Contractor's Corner   Full Article
January 2014—Contributing editor Dave Stafford writes about how to approach searching for an hiring new sales personnel, including creating job descriptions, determining compensation, targeting green or experienced applicants and how to avoid big losses.

Contract Dealer Survey 2013: What They Really Think   Full Article
Dec. 2013—Editor Darius Helm reports on the results of this biennial survey, including product trends, revenue results, process problems, relationships with manufacturers, general contractors, A&D and facility manager, and favorite flooring producers.

Flooring Retailers & Area Rugs   Full Article
Dec. 2013—Editor Jessica Chevalier takes a look at how flooring retailers generate revenue from area rugs, with insights from retailers like Marshall's Carpet One and Rug Gallery in Ohio, Dalton Wholesale Floors and Pennsylvania's Crest Flooring.

Surfaces: Education   Full Article
Dec. 2013—Editor Jessica Chevalier offers a rundown of the educational opportunities offered to this year's attendees of Surfaces, part of the International Surface Event.

LeadingAge: Advocating For Seniors   Full Article
Editor Darius Helm reports on LeadingAge's annual meeting and expo, and takes a look at some of the cutting-edge ideas that are transforming the senior living environment.

Carpet, the economy, and Shaw in Grand Central: Strategic Exchange   Full Article
Dec. 2013—Publisher Kemp Harr offers Brian Beaulieu's take on the economy, comments on the strength of the high end of the market, reports on Shaw's Grand Central wear-test promotion, and takes a closer look at carpet's share losses.