Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Luxury vinyl installation comes with unique challenges: Flooring Forensics - Feb 2016   Full Article
Contributing editor Lew Migliore takes a close look at the challenges involved in installing LVT, including substrate moisture, expansion and contraction with temperature changes and the challenges of glueless installation systems.

Navigating the gender divide in retail sales: Successful Selling - Feb 2016   Full Article
Contributing editor Sandy Smith discusses the tradition of male salespeople selling to female homeowners and delves into strategies for how salespeople can cross that divide and give female consumers what they want in the selling process.

Government Sector Update: Modernization in the public sector - Jan 2016   Full Article
Senior editor Calista Sprague reports on the state of the government sector, analyzing the market, building trends and flooring needs, with A&D insights and case studies from Denise Bates of Gensler Dallas and Suzanne Szak of Heery International.

Surfaces Preview: An early look at products for the Surfaces show - Jan 2016   Full Article
Editor Jessica Chevalier provides a preview of Surfaces 2016, with reports on events and education programs as well as new product previews and images from dozens of the leading flooring companies showing in Las Vegas.

Beyond Las Vegas: New introductions from companies not exhibiting at Surfaces - Jan 2016   Full Article
Senior editor Calista Sprague reports on new products from firms not going to Surfaces, including a comprehensive review of new Shaw products, as well as products from Beaulieu America, Metroflor, Mirage, JMish and Novalis.

The Backing Business: Innovation focuses on niches in the market - Jan 2016   Full Article
Executive editor Darius Helm provides an update on the carpet backing business, with highlights from Propex, Mattex, Bonar, Etex, Don & Low, Dow, Universal Textile Technologies (UTT), Trinseo, Omnova, Shaw, Mohawk and more.

Greenbuild 2015: The nation's capital hosts the annual green building convention - Jan 2016   Full Article
Executive editor Darius Helm reviews the 2015 Greenbuild show, held in Washington D.C. in mid November, including reports on Mohawk, Interface, Shaw, Forbo, UTT, Nora, StonePeak, To Market, MP Global, SynLawn and DriTac.

LVT, Mannington's centennial, J+J and Engineered Floors: Strategic Exchange - Jan 2016   Full Article
Publisher Kemp Harr weighs in on whether domestic LVT capacity will outpace demand, and also reports on Mannington's centennial celebration, as well as the merger between Engineered Floors and J+J Industries.

Engineered Floors' James Lesslie: Focus on Leadership - Jan 2016   Full Article
Publisher Kemp Harr interviews James Lesslie, assistant to the chairman, about how his background in chemistry led to a career in flooring, as well as the firm's plans with J+J Flooring and long-term strategies.

Designing a senior living facility with memory care: Designer Forum - Jan 2016   Full Article
Interior designer Jennifer Schuster details her work on Maplewood Senior Living in Bethel, Connecticut, and how carpet from Interface and J+J Flooring, along with LVT from Gerflor and Mannington, helped to fulfill design and performance objectives.