Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Royalty's Andrea Greenleaf: Focus on Leadership - Feb. 2014   Full Article
Publisher Kemp Harr interviews Andrea Greenleaf, president and CEO of Royalty Carpet Mills, about her priorities in taking over the company from her father, Mike Derderian, who passed away one year ago, and her carpet strategies going forward.

Certified Carpet: Best Practices - February 2014   Full Article
Contributing editor Sonya Jennings profiles Pennsylvania based Certified Carpet, which generates annual revenues of $8 million from a single location through its three divisions: flooring, mats and carpet cleaning.

It's the small-but-hard things that count: Successful Selling   Full Article
Feb. 2014—Contributing editor Sam Allman goes into detail about the small detail indicative of good salesmanship, including tips about taking control and the importance of patience, assertiveness and, perhaps most of all, persistence.

Kelly Dubisar of Gensler San Francisco: Design Ovations   Full Article
Feb. 2014—Kelly Dubisar, sr. associate & design director with Gensler San Francisco, uses text & image to describe her favorite flooring materials, such as handcrafted tile from the likes of Fioranese & Ceramiche Refin, as well as hardwood patterns.

Surfaces Preview - January 2014   Full Article
Editor Jessica Chevalier puts together a preview of the Surfaces expo in Vegas, with photos and product information from dozens of the leading floorcovering manufacturers exhibiting at this year's show.

Trends in Government Design   Full Article
January 2014—Editor Jessica Chevalier reports on developments in the government sector, including projections on construction starts, new directions from the GSA to modernize the government, and how flooring fits into the new framework.

The Backing Business: New Innovations and Capital Investments   Full Article
Jan 2014—Editor Darius Helm discusses developments in the carpet backing business, including new investments in domestic capacity, how carpet tile has changed the game, impact of multi-family development, & highlights from independent backing producers.

Beyond Las Vegas: Shaw, Mohawk, Oriental Weavers   Full Article
January 2014—Editor Jessica Chevalier and publisher Kemp Harr report on new products from flooring manufacturers not attending Surfaces, including Mohawk and Shaw, along with their flooring divisions, Columbia and Anderson, as well as Oriental Wavers.

Outdoor Flooring   Full Article
January 2014—Editor Darius Helm writes about trends in outdoor living, including area rug developments from firms like Shaw and Oriental Weavers, and a wave of pavers from porcelain producers like Del Conca, Atlas Concorde and Imola.

Builder Update: FEI Group's Jay Smith   Full Article
January 2014—Publisher Kemp Harr interviews Jay Smith, president of FEI Group, which is part of CCA Global, about the state of the residential housing market, FEI's strategies, and the outlook for the next few years.