Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


The reawakening of the ceramic craft: Tile Files   Full Article
Aug/Sep 2014—Ryan Fasan, technical consultant for Tile of Spain, discusses the trend toward authentic handmade and artisanal tiles, with examples from Natucer, Aparici, Tau, Ceracasa and Dune.

The role of fashion in selling Floors: Successful Selling   Full Article
Aug/Sep 2014—Contributing editor Sam Allman on catering to the fashion customer, citing techniques from retailers like Carl French from Toronto based Speers Road Broadloom and Melissa Murphy from Missouri's Johnston Paint and Decorating.

Survey 2014: What the Retailers Think   Full Article
July 2014—Editor Darius Helm compiles and analyzes the results of this year's survey of U.S. flooring retailers, and discusses everything from who they are, how much they make and what they sell to top problems, favorite manufacturers and much more.

The Invironmentalists: Ten Years Later   Full Article
July 2014—Floor Focus looks back at developments in the commercial contractor group over the last ten years. The report, which includes a timeline, includes the group's creation by DuPont and its subsequent dissolution.

Trends in Education: Designers focus on durability and flexibility   Full Article
July 2014—Floor Focus takes a look at the state of the education market, focusing on developments in the K-12 sector. The article examines the impact on flooring and takes a look at key K-12 products, like VCT, LVT, rubber and carpet tile.

NeoCon 2014: Review of the top Carpet and Hard Surface Intros   Full Article
July 2014—Floor Focus' editorial team reviews NeoCon 2014, held in Chicago's Merchandise Mart. The report includes key trends, lists of awards and noteworthy products, and indepth reviews of new products from all of the leading flooring manufacturers.

Made in America: Mannington LVT in Madison, Georgia   Full Article
July 2014—Publisher Kemp Harr reports on Mannington's expansion of its Madison, Georgia LVT facility, which came with its acquisition of Amtico two years ago. The $50 million project, which includes new construction, will also include significant hiring.

Economy, LVT in multi-family, trade shows, hospitality   Full Article
Strategic Exchange-July 2014—Publisher Kemp Harr on prospects for the flooring industry in the second half of the year, LVT in the multi-family market, the challenge of finding the right cities for trade shows, and the state of the hospitality market.

Forbo, Floor Gres and Armstrong in an acute care setting: Designer Forum   Full Article
July 2014—Victoria Mohar of Mohar Design describes the process of designing a 425,000 square foot psychiatric hospital in Worcester, Massachusetts, and how flooring helped in the development of zones and neighborhoods within the sprawling facility.

CarpetsPlus Color Tile Bloomington: Best Practices   Full Article
July 2014—Editor Jessica Chevalier profiles CarpetsPlus Color Tile Bloomington, which was opened by Maryann and Mark Dougherty in 1994. The couple has successfully diversified by market, and is now diversifying its product offering as well.

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