Floor Focus is a monthly magazine of analysis and
education for the floor covering industry's
interconnected business sectors: retailers,
distributors, contract dealers, manufacturers,
architects, designers and commercial end users. While
Floor Daily gives you the news, Floor Focus tells you
what the news means for your business.
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Digital Evolution - January 2012
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Full Article
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| Jay Flynn discusses the significance of social media tools to the flooring industry and how best to approach getting involved in Facebook, Twitter, and other social media to boost brand identity and sales. |

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Contract Dealer Survey - December 2011
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Full Article
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| Editor Darius Helm analyzes the results of this year's contract dealer survey, covering the challenges of working in the market, favorite carpet and hard surface manufacturers, product trends, and the inexorable rise of carpet tile. |

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Rug Market Update - December 2011
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Full Article
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| Editor Jessica Chevalier talks to the biggest rug manufacturers in the U.S. market about markets, channels, fibers and design trends, and she also takes a look at what these manufacturers are doing to maintain their share of the market. |

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Redi Carpet Celebrates 30 Years
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Full Article
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| Editor Brian Hamilton reports on Redi Carpet's 30th anniversary. Over the last few years, Redi Carpet, a flooring retailer headquartered in Stafford, Texas, has completed a string of acquisitions, including Seagull Floors and Solar Contract. |

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Strategic Exchange - December 2011
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Full Article
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| Publisher Kemp Harr discusses the truth about allergens in broadloom and looks at the implications behind carpet tile passing broadloom in this year's contract dealer survey, and he also reports on the Carpet and Rug Institute's annual meeting. |

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Designer Forum - December 2011
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Full Article
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| TRO Jung/Brannen's Alison Faecher writes about the considerations behind specifying flooring in hospital lobby renovations at Newton-Wellesley Hospital in Newton, Massachusetts, including its role in wayfinding and the importance of maintenance. |

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Wood Cuts - December 2011
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Full Article
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| Michael Martin, CEO of the National Wood Flooring Association, looks at all the current legislation impacting the hardwood industry, including the Lacey Act Amendment and the Chinese engineered hardwood rulings. |

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