Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Surfaces Preview - December 2012   Full Article
Editor Jessica Chevalier puts together images and text on product introductions for Surfaces 2012, featuring dozens of the top flooring producers in every flooring category.

Strategic Exchange - December 2012   Full Article
Publisher Kemp Harr, referencing the presidential election, points to the need for compromise in order to move forward as a nation, and also discusses how to balance technology at retail and reflects about the holidays.

Designer Forum - December 2012   Full Article
Sally Dinsmoor of Sally Dinsmoor Design discusses the design of Bikini Joe's, a sports bar and grill, and how a "borderline tacky" aesthetic guided the design. Flooring elements include Centiva vinyl tile, Daltile porcelain tile and Mohawk Carpet tile.

Best Practices - December 2012   Full Article
Editor Brian Hamilton profiles Residential Design Services, an Anaheim, California based retailer with eight locations and 25 years serving the industry. Part of the secret to its success comes from a diverse product offering that goes beyond flooring.

Tuft Talk - December 2012   Full Article
Contributing editor Frank Hurd talks about what carpet retailers can learn from successful auto dealers, including how to build and maintain customer loyalty and how to build long lasting relationships.

Focus 100 Retail - November 2012   Full Article
Editor Darius Helm takes a close look at the state of the independent floorcovering retailer. The article includes an analysis of the housing market, updates from top retailers, builder contractors and buying groups, and the annual Top 100 list.

Residential Interior Design Trends - November 2012   Full Article
Contributing editor Sonya Jennings interviews three residential interior designers—Joe Tice, Robert Wright and Jennifer Dumoulin—each covering different parts of the nation, about what's hot in residential flooring.

Fiber Focus: TruSoft - November 2012   Full Article
Publisher Kemp Harr interviews Dixie's Paul Comiskey and Tuftex's Bob Burton about Invista's new ultra-soft fiber, Stainmaster TruSoft. The two firms have an exclusive on the product for the first year.

Building Store Traffic - November 2012   Full Article
Contributing editor Sonya Jennings discusses the use of new and traditional marketing strategies with independent flooring retailers, including Phil Shrimper of JP Flooring, Jeff Macco of Macco's Flooring, and Steve Brannen of Carpet King/Flooring Expo.

Cersaie: The Global Tile Show - November 2012   Full Article
Contributing editor Ruth Simon McRae reviews this year's Cersaie show, held annually in Bologna, Italy. The global ceramic show, which reported a 20% increase in attendance to 100,000 visitors, featured 900 exhibiting companies from 33 countries.