Floor Focus is a monthly magazine of analysis and
education for the floor covering industry's
interconnected business sectors: retailers,
distributors, contract dealers, manufacturers,
architects, designers and commercial end users. While
Floor Daily gives you the news, Floor Focus tells you
what the news means for your business.
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Best Practices - February 2012
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Full Article
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| Editor Brian Hamilton profiles CI Select Flooring, a commercial contractor and Starnet member based in St. Louis that attributes its success in a difficult market to its focus on treating clients as partners. |

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Beyond Las Vegas - January 2012
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Full Article
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| Editor Jessica Chevalier and publisher Kemp Harr report on the latest product introductions from firms not attending Surfaces this year, including Shaw, Mohawk, Mercier, Mullican, Karndean, IVC, Ardex, Mirage and W.F. Taylor. |

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Focus on Leadership - January 2012
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Full Article
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| Publisher Kemp Harr interviews Brian Carson, who was recently named president of Mohawk. The interview covers his top priorities and challenges in running Mohawk, along with strategies for keeping the world's largest flooring producer on top. |

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The Backing Business - From January 2012
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Full Article
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| Editor Darius Helm takes a look at the state of the carpet backing industry, including the impact of raw material costs, competition from importers, backing innovations, and highlights from the major backing producers. |

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Book Review: Marpeting From January 2012
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Full Article
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| A new book written by Drew Eric Whitman and Stefan Hoher (director of marketing for Shaw's Tuftex) goes into great detail about both the psychology behind consumer purchasing and specific selling tools and techniques for flooring retailers. |

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Strategic Exchange - January 2012
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Full Article
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| Publisher Kemp Harr discusses consumer market research and preliminary year-end flooring numbers, as well as management changes at many of the top flooring firms and a not on the closing of Blue Ridge Carpet Mills. |

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Designer Forum - January 2012
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Full Article
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| Steven Rothe, an interior designer with Meyer, Scherer & Rockcastle, writes about his firm's design of the Louisville Free Public Library and how carpet tile and linoleum were used to define areas in library's large, open public space. |

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Best Practices - January 2012
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Full Article
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| Editor Brian Hamilton profiles Highland Hardwoods, The New Hampshire based firm is primarily a hardwood lumber distributor, but in recent years the firm has found a profitable niche in high end hardwood flooring. |

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Design Ovations - January 2012
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Full Article
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| Architect and interior designer Nancy Thiel offers up her favorite new flooring products, including porcelain tiles both metallic looks and natural looks as well as ABC Carpet & Home's Color Reform line of traditional rugs in eye-popping colors. |

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