Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Laminate 2013 - Aug/Sep 2013   Full Article
Editor Jessica Chevalier takes a look at the laminate flooring business from the perspective of independent retailers, with a focus on the success retailers have had in combating commoditization by emphasizing high-end laminates.

Strategic Exchange - Aug/Sep 2013   Full Article
Publisher Kemp Harr weighs in on partisan bickering in Washington, reports on second quarter floorcovering results, offers observations about retailers, takes a closer look at glass-backed sheet goods, and discusses area rug channels.

Designer Forum - Aug/Sep 2013   Full Article
Anne Elizabeth Hamilton, a senior designer at Orcutt/Winslow, describes how her team used flooring, including Armstrong VCT, to reflect the culture in its design of Arizona's MC Cash Elementary School.

Focus on Leadership - Aug/Sep 2013   Full Article
Publisher Kemp Harr interviews Ralph Grogan, president and CEO of Bentley Mills, about his priorities at the California Mill, which one year earlier was bought from Interface by Dominus Capital, including brand positioning strategies.

Best Practices - Aug/Sep 2013   Full Article
Contributing editor Sonya Jennings profiles Corporate Floors, Inc., a Texas based commercial flooring dealer that has weathered the economic downturn through shrewd acquisitions and new services, including maintenance programs.

Tile Files - Aug/Sep 2013   Full Article
Ryan Fasan, a technical consultant for Tile of Spain, discusses key trends in the ceramic tile industry, including textures, vintage looks, advances in color, indoor/outdoor collections, and technological breakthroughs.

People Power - Aug/Sep 2013   Full Article
Contributing Editor Scott Humphrey, president and CEO of the World Floor Covering Association, uses the dash between the dates of people's births and deaths as a new way of looking at how to live one's life with purpose.

Design Ovations - Aug/Sep 2013   Full Article
Robyn Taylor, director of design with Westgroup Designs, uses text and images to describe her favorite flooring materials, including products from Shaw Contract, Armstrong, Centiva and J=J Flooring Group.

Survey 2013: What the Retailers Think - July 2013   Full Article
Editor Darius Helm reports on the results of this year's survey of retailers from all around the country, and offers analysis of leading business issues. The article also lists retailers' favorite manufacturers across all residential flooring categories.

Acceptable Concrete Moisture - July 2013   Full Article
Floor Focus offers a technical report about issues of concrete slab moisture vapor emission rates, examining the different moisture measurement systems and their limitations.