Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.

CARE updates and progress on PET reclamation: Reclamation Report   Full Article
Aug/Sep 2014—Executive editor Darius Helm takes a close look at the issues surrounding the reclamation of low-value PET and what the big PET producers—Shaw, Mohawk, Beaulieu, Engineered Floors and Phenix—are doing to fix the problem.

Losing marketshare doesn't mean losing spirit: Laminate Report   Full Article
Aug/Sep 2014—Features editor Jessica Chevalier reports on the state of the laminate industry, including styling, price points, challenges from LVT, and highlights from suppliers, including Mannington, Armstrong, Mohawk, Kronotex, Shaw and Clarion.

Florida Tile Celebrates 60 Years - Aug/Sep 2014   Full Article
Publisher Kemp Harr puts together Florida Tile's story from its humble beginnings as a trim tile factory (purchased for $8,000) to its position as the North American subsidiary of one of the largest tile firms in the world, Italy's Panaria Group.

Baby boomers, carpet share, U.S. investments, and wool   Full Article
Aug/Sep 2014—Publisher Kemp Harr discusses waning baby boomer influence, mass retirements, income inequality, investments in domestic production, carpet's continued loss of share, and Prince Charles and his Campaign for Wool.

Penny Bonda, sustainability leader: Focus on Leadership   Full Article
Aug/Sep 2014—Publisher Kemp Harr interviews Penny Bonda, partner at Ecoimpact Consulting, covering her work with USGBC on the LEED Commercial Interiors rating system, the focus on transparency and her second edition of Sustainable Commercial Interiors.

Concrete and Teak hardwood set the stage for a beach house: Designer Forum   Full Article
Aug/Sep 2014—Robert Kerr of Robert Kerr Architecture Design describes his work on Silver Strand, a 3,000 square foot beach house in Oxnard California, with a special focus on how the flooring material echoes the relationship of sea and sand.

Flaherty's Flooring America: Best Practices   Full Article
Aug/Sep 2014—Features editor Jessica Chevalier profiles Flaherty's Flooring America, a Houston, Texas based retailer who credits much of his firm's success to community involvement with school children and the personal touches he uses with his customers.

The reawakening of the ceramic craft: Tile Files   Full Article
Aug/Sep 2014—Ryan Fasan, technical consultant for Tile of Spain, discusses the trend toward authentic handmade and artisanal tiles, with examples from Natucer, Aparici, Tau, Ceracasa and Dune.

The role of fashion in selling Floors: Successful Selling   Full Article
Aug/Sep 2014—Contributing editor Sam Allman on catering to the fashion customer, citing techniques from retailers like Carl French from Toronto based Speers Road Broadloom and Melissa Murphy from Missouri's Johnston Paint and Decorating.

Survey 2014: What the Retailers Think   Full Article
July 2014—Editor Darius Helm compiles and analyzes the results of this year's survey of U.S. flooring retailers, and discusses everything from who they are, how much they make and what they sell to top problems, favorite manufacturers and much more.