Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Mullican Boosts U.S. Production - July 2013   Full Article
Publisher Kemp Harr reports on the facility expansion of Mullican Flooring, the fourth largest domestic hardwood producer. The $14 million upgrade in Johnson City, Tennessee shifts most of the firm's engineered hardwood production to the U.S.

Advertising & Branding - July 2013   Full Article
Market analyst Santo Torcivia of Market Insights LLC offers charts and analysis of advertising spending by leading flooring brands and retailers, including big boxes like Home Depot, Empire Today, Lumber Liquidators and Lowe's.

The Floor Project - July 2013   Full Article
Publisher Kemp Harr takes a look at two pilot stores opened in Kansas by Cap Carpet's Aaron Pirner. The stores offer a new kind of floor shopping experience, based on extensive consumer research.

Strategic Exchange - July 2013   Full Article
Publisher Kemp Harr discusses the implications of the strengthening housing market, and also takes a look at the brand changes in the commercial market along with acoustical issues with hard surface flooring, and offers an update on the Fuse Alliance.

Digital Evolution - July 2013   Full Article
Jay Flynn of Creating Your Space discusses the importance of visualization tools in today's online shopping experience, and offers advice on how retailers can put together visualization programs to compete in today's market.

Best Practices - July 2013   Full Article
Contributing editor Sonya Jennings profiles Macco's Flooring Center, a retailer with operations in Wisconsin and Florida that focuses on training and savvy advertising strategies to keep its edge over the competition.

Commercial Market 2013 - June 2013   Full Article
Editor Darius Helm reports on the state of the domestic commercial flooring market, including an update on flooring marketshare for the various flooring categories and an indepth report on the state of the commercial sectors.

Coverings 2013 - June 2013   Full Article
Editor Jessica Chevalier reviews this year's Covering show, held in Atlanta's Georgia World Congress Center. The article includes a trends report and product reviews of new introductions by leading ceramic tile producers.

Strategic Exchange - June 2013   Full Article
Publisher Kemp Harr discusses housing issues, including the multi-family market, and also reports on developments in the commercial contracting business, as well as on the IICRC installation standards update and the latest HGTV Smart Home.

Designer Forum - June 2013   Full Article
Wendy Gray, founding principal of Gray Design Group, writes about how her firm used flooring and other interior elements in its design of Foresight Energy to echo imagery related to the client's coal mining culture and history.