Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Demonica Kemper Architects Renovate a Campus: Designer Forum   Full Article
November 2013—Rebekah Wightman discusses her firm's design of the Center for Contemporary Technology at Moraine Valley Community College on the outskirts of Chicago and the role of flooring from Altro, Abet and Milliken.

The Flooring Gallery: Best Practices   Full Article
November 2013—Contributing editor Sonya Jennings profiles The Flooring Gallery, which has six stores in Kentucky and Indiana and attributes part of its success to its loyal employees, along with its savvy advertising programs.

Dealing with Improper Specification and Application   Full Article
Flooring Forensics, Nov. 2013—Contributing editor Lew Migliore reports on what he considers to be the largest single problem in the floorcovering industry—improper specification and application of flooring—and offers strategies to help avoid the issue.

Creating happy, productive workplaces: Contractor's Corner   Full Article
November 2013—Contributing editor Dave Stafford discusses active employee management and techniques for creating happy, productive workplaces, including how to set and maintain standards and how to deal with problematic employees.

Top 250 Design Survey 2013 - October 2013   Full Article
Editor Darius Helm analyzes the results of this year's designer survey, with topic including favorite flooring manufacturers, green leaders, new markets, hot products, challenges to business, top projects and trends in color and design.

Design Issues for Acute Healthcare - October 2013   Full Article
Contributing editor Ruth Simon McRae examines the challenges of designing for the acute healthcare market through the eyes of designers at leading A&D firms, including HDR, Stantec Architecture and TJNG Partners

Hardwood Update 2013 — October 2013   Full Article
Editor Jessica Chevalier discusses consumer misconceptions about hardwood flooring, including facts about engineered flooring and hardwood qualities, and looks at how they relate to retail channels and why big boxes are making gains.

Mixed Economic Signals and Carpet Investment   Full Article
Strategic Exchange: October 2013—Publisher Kemp Harr discusses the recent investments in U.S. manufacturing by some of the biggest flooring companies, including Mohawk, Shaw, Engineered Floors, Armstrong and Mattex.

Tarkett's Jeff Fenwick: Focus on Leadership   Full Article
October 2013—Publisher Kemp Harr interviews Jeff Fenwick, president and COO of Tarkett's North American branded hard surface business, in a conversation ranging from Fenwick's furniture background to Tarkett's acquisitions and its approach to branding.

ID Studio's design for Swinerton Builders   Full Article
Designer Forum: October 2013—Deborah Elliott, co-founder and design principal at ID Studios, describes the design of Swinerton Builders' San Diego office, including flooring's role in encouraging visitors to engage with the design.