Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Successful Selling - May 2013   Full Article
Contributor Josh McGinnis, a marketing specialist, discusses the importance of hiring the right salespeople. McGinnis offers insights into how to analyze existing salespeople, along with guidelines to help in hiring the best candidates.

Vision Design Awards - April 2013   Full Article
Floor Focus profiles this year's winning projects of the fourth annual Vision Awards. The article includes photo essays of the winning project (designed by Gensler–San Francisco) and the category winners, and images of the honorable mention projects.

Ceramic Tile Report - April 2013   Full Article
Editor Jessica Chevalier reports on the state of the ceramic tile industry, including trends in formats and visuals, progress in sustainability, the challenges facing Spain's ceramic tile industry, and highlights from leading producers.

Area Rug Update - April 2013   Full Article
Editor Darius Helm takes a look at the area rug business, including struggles for share between brick and mortar retailers, big boxes and the Internet. In addition, the article features profiles of several distinct area rug producers.

Cleaning & Maintenance Contractors - April 2013   Full Article
Editor Darius Helm discusses the opportunities afforded by maintenance programs for commercial contractors, including profiles of two firms with well established maintenance programs: RD Weis and ReSource Flooring & Maintenance.

Software: Retailer Perspectives - April 2013   Full Article
Editor Jessica Chevalier talks with retailers about how they went about selecting software programs, the challenges and benefits of adopting these programs, and other software developments retailers would like to see.

Revestir - April 2013   Full Article
Editor Darius Helm reviews the Brazilian tile show, held annually in Sao Paulo. The report covers the role of Brazil on the world stage, key trends at the show, and highlights from manufacturers serving the U.S. market.

Strategic Exchange - April 2013   Full Article
Publisher Kemp Harr covers a range of issues, including the likelihood of a strong selling season, Scott Humphrey's new role heading up the National Wood Flooring Association, and challenges with vacuuming ultra-soft fiber.

Focus on Leadership - April 2013   Full Article
Publisher Kemp Harr interviews Svend Hovmand, chairman emeritus at Crossville, covering everything from how he made his way up through the business to his role in establishing the first full-scale porcelain tile facility in the U.S.

People Power - April 2013   Full Article
Contributing editor Scott Humphrey writes about the necessity of change to keep growing and improving, and offers suggestions on how to meet the various challenges that this can bring.