Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Greenbuild Review   Full Article
Editor Darius Helm and publisher Kemp Harr report on the highlights of the tenth annual Greenbuild show, held this year in Toronto Canada. The report includes new products and programs from more than 30 flooring exhibitors.

Strategic Exchange - November 2011   Full Article
Publisher Kemp Harr discusses the significance of carpet mill closings and also gives his impressions on meetings he attended for two groups: Starnet, the commercial flooring contractor group; and the National Floorcovering Alliance, made up of retailers.

Designer Forum - November 2011   Full Article
Kristin Dorais, a senior interior designer for Integrated Architecture Interiors, writes about how flooring was used to help create a corporate persona for the international headquarters of Global Forex Trading in Grand Rapids, Michigan.

Best Practices - November 2011   Full Article
Editor Brian Hamilton profiles Carefree Carpets of Charlotte, North Carolina, an independent flooring retailer that focuses on traditional strategies and a good deal of common sense to drive sales in the residential flooring business.

Successful Selling - November 2011   Full Article
Jim Dion, president of Chicago based Dionco Inc., discusses various ways of combating cognitive dissonance, or buyer's remorse, when selling floorcoverings to homeowners.

The Top 250 Design Survey - October 2011   Full Article
Editor Darius Helm analyzes responses from this year's survey of designers from the top A&D firms, including how they're adapting to the competitive commercial market, what's working and what isn't, and their favorite carpet and hard surface producers.

Understanding Concrete Moisture - October 2011   Full Article
Editor Jessica Chevalier takes a close look at the issues surrounding concrete installation, focusing on why moisture is a problem, the best moisture testing methods, and how to effectively avoid installation failures.

Hardwood Update 2011 - October 2011   Full Article
Editor Jessica Chevalier takes a look at the hardwood flooring business, reporting on hardwood's growing appeal, style preferences by region, and the retailer's battle with big boxes to maintain their share of the business.

Strategic Exchange - October 2011   Full Article
Publisher Kemp Harr discusses the role of consumer confidence in the economy, and also reports on trends at Cersaie, the global tile show held in Bologna, Italy, and introduces Floor Focus' new project about young industry leaders--Future Focus.

Designer Forum - October 2011   Full Article
Andrea Hartley Bishop, a designer with Rabaut Design Associates, reports on the challenges Rabaut faced when designing a new space for Atlanta-based Venadar. Flooring solutions ranged from InterfaceFlor tiles to Capri cork and Lonseal sheet vinyl.