Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Wood Cuts - June 2013   Full Article
Contributing editor Michael Martin, CEO of the National Wood Flooring Association, presents the case for why demand for hardwood flooring manufactured in the U.S. will continue to grow, and why it's important for the U.S. economy.

Best Practices - June 2013   Full Article
Contributing editor Sonya Jennings profiles DFS Flooring, a commercial contractor based in Southern California and Las Vegas, which differentiates itself from the competition with its full service approach.

Design Ovations - June 2013   Full Article
Kelly Ennis, managing principal of The Verve Partnership, weighs in on her favorite flooring products, including Shaw Contract's Hybrid carpet tile, commercial area rugs by Tuva Looms, Bentley's Hollywood Sequel and Shaw's engineered hardwoods.

People Power - June 2013   Full Article
Contributing editor Scott Humphrey, the newly appointed president and CEO of the World Floor Covering Association, writes about ways in which routines can be used to create a foundation for success.

Annual Report 2013 - May 2013   Full Article
Floor Focus' editorial team, along with analysis and statistics by Market Insights LLC, break down the flooring industry's 2012 results. The report includes a statistical overview as well as indepth reports on all flooring categories.

2013 Hospitality Market - May 2013   Full Article
Editor Jessica Chevalier takes a close look at the growing hospitality market, with an emphasis on design directions, sustainability, and the shift in the market toward durable, high performance products.

NWFA Highlights 2013 - May 2013   Full Article
Editor Anne Harr reviews this year's hardwood flooring show by the National Wood Flooring Association, held in Dallas, Texas. The report includes images and highlights from many of the leading hardwood manufacturers.

Social Media: Update - May 2013   Full Article
Contributor Irene Williams offers insights into setting up keywords to improve SEO capabilities, weighs in on Google+, offers an update on the various social media forums, talks about blogging, and reminds everyone to think mobile.

Strategic Exchange - May 2013   Full Article
Publisher Kemp Harr discusses the residential and commercial construction markets, along with changes at Royalty, demand for products made in the U.S., and progress with Internet tax legislation.

Designer Forum - May 2013   Full Article
Brian Waite, an interior designer at St. Louis based Arcturis, describes the challenges of designing for multi-purpose space, including a room with telescoping seating, at the Laclede Group, a public utility holding company.