Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Wood lookalikes versus real wood: Wood Cuts - Mar 2014   Full Article
Michael Martin, CEO of the National Wood Flooring Association, compares real hardwood to faux looks in other flooring categories, and makes a case for all the different ways hardwood is the superior choice.

Spread your risk with a new business niche: Contractor's Corner   Full Article
March 2014—Contributing editor Dave Stafford takes a close look at how to track current performance and how to assess the viability of taking business in new directions, and he offers a set of tips to help guide contractors in their strategies.

Trends in Corporate Sector Design: A&D Firms Weigh in - Feb 2014   Full Article
Editor Jessica Chevalier takes a look at corporate design through the eyes of leading design firms, identifying and analyzing trends, discussing flooring developments, and taking a closer look at market conditions.

Bentley's Todd van der Kruik: 2014 Com'l Color Trends - Feb. 2014   Full Article
Todd van der Kruik, vice president of design for Bentley Mills, discusses commercial trends and the elevation of authenticity in all its forms.

Tuftex's Lisa Lux: 2014 Residential Color Trends - Feb. 2014   Full Article
Lisa Lux, director of product development for Shaw's Tuftex Carpets, covers residential trends.

Carpet Tile: Emerging Markets - February 2014   Full Article
Editors Darius Helm and Jessica Chevalier report on developments in the carpet tile business, including covering emerging markets like hospitality and mainstreet, and updates from producers like Shaw, Interface, Mohawk, Tandus and more.

Domestic LVT Production: Resilient Report - Feb 2014   Full Article
Editor Darius Helm reports on investments in U.S. production of carpet tile from manufacturers like Armstrong, Mannington, IVC US and Shaw, as well as Mohawk's plans for the future and Tarkett's LVT strategies.

2014 Atlanta International Rug Market Review - Feb 2014   Full Article
Editor Jessica Chevalier reviews Atlanta's winter rug market, reporting on trends as well as producers including Nourison, Oriental Weavers, Stanton, Karastan, Shaw Living, Kaleen, Lolio and Kas.

Leadership of Jaeckle, Cronin and R.A. Siegel: Distribution Panel - Feb 2014   Full Article
Geoff Work from The R.A. Siegel Company, Heidi Cronin Mandell from The Cronin Company and Torrey Jaeckle from Jaeckle Distributing answer broad ranging questions about products, distribution strategies and outlooks for the year.

World Flooring: Domotex 2014 - February 2014   Full Article
Publisher Kemp Harr reports on Domotex 2014, the world's largest floorcovering show, held annually in Hannover, Germany. The report includes show information as well as highlights in LVT, hardwood, laminate, carpet and area rugs.