Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


NWFA CEO Michael Martin on sustainability   Full Article
Wood Cuts: October 2013—Michael Martin, CEO of the National Wood Flooring Association (NWFA), writes about the partnership between regional green building programs, largely in the western part of the nation, and the NWFA's Responsible Procurement Program.

Sustainability: Market Update - Aug/Sep 2013   Full Article
Editor Darius Helm reports on the greening of the flooring industry, focusing on highlights from dozens of floorcovering producers, from big carpet players like Interface and Shaw to resilient and hard surface specialists like Crossville and Ecore.

A&D Panel on Sustainability - Aug/Sep 2013   Full Article
Collin Burry of Gensler, Patricia Malick of Array Architects and Jennifer Ramski of Ramski & Company answer a wide range of questions about sustainability, from the biggest challenges in designing green projects to the potential impact of LEED v4.

Reclamation Report 2013 - Aug/Sep 2013   Full Article
Editor Darius Helm takes a look at the challenges facing the carpet reclamation industry, with a special focus on the growth of polyester carpet in the residential market and how it's clogging up—and jeopardizing—reclamation channels.

Focus on Transparency - Aug/Sep 2013   Full Article
Editor Darius Helm examines the growing emphasis on transparency in the greening of built environments, including the traction of environmental product declarations and health product declarations, as well as the significance of the new LEED v4.

Manufacturing Technology - Aug/Sep 2013   Full Article
Editor Jessica Chevalier takes a close look at innovations in floorcovering machinery technologies, including new developments by Tuftco and Card Monroe in carpet manufacturing, as well as advancements on the hard surface and resilient side.

Laminate 2013 - Aug/Sep 2013   Full Article
Editor Jessica Chevalier takes a look at the laminate flooring business from the perspective of independent retailers, with a focus on the success retailers have had in combating commoditization by emphasizing high-end laminates.

Strategic Exchange - Aug/Sep 2013   Full Article
Publisher Kemp Harr weighs in on partisan bickering in Washington, reports on second quarter floorcovering results, offers observations about retailers, takes a closer look at glass-backed sheet goods, and discusses area rug channels.

Designer Forum - Aug/Sep 2013   Full Article
Anne Elizabeth Hamilton, a senior designer at Orcutt/Winslow, describes how her team used flooring, including Armstrong VCT, to reflect the culture in its design of Arizona's MC Cash Elementary School.

Focus on Leadership - Aug/Sep 2013   Full Article
Publisher Kemp Harr interviews Ralph Grogan, president and CEO of Bentley Mills, about his priorities at the California Mill, which one year earlier was bought from Interface by Dominus Capital, including brand positioning strategies.