Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.

Is Selling Dead? — Successful Selling - May 2015   Full Article
Consultant Sandy Smith contends that the digital revolution has ushered in the Age of the Buyer, and he offers suggestions for how retailers can adapt to the shift and reap the rewards.

2015 Vision Awards - April 2015   Full Article
Floor Focus' annual Vision Design Award winners, including grand prize winner Champalimaud, are celebrated with photography, project descriptions, and jury quotes. All the winners are showcased, along with the honorable mentions.

Hardwood: Developments in design - April 2015   Full Article
Executive Editor Darius Helm takes a comprehensive look at hardwood design, and also offers updates on producers like Armstrong, Shaw, Mohawk, Mannington, Somerset, Mullican, Mirage, Lauzon, Mercier, Kährs, Johnson, US Floors, DuChateau and Hallmark.

Designing with Area Rugs: From customization to unique materials   Full Article
April 2015—Sr editor Calista Sprague reports on what designers are looking for in area rugs, from rugs as art to rugs as integrated floor finishes, as well as what sort of fibers and constructions are in demand, and how carpet can be used for rug motifs.

Engaging today's consumer to boost sales: Digital Marketing   Full Article
April 2015—Sr editor Calista Sprague writes about digital technologies and the new consumers, as well as how these technologies have led to developments in retail models and evolutions in website design & sections on social media and going mobile.

Portinari, Castellano, Portobello, Laminam: Revestir 2015   Full Article
April 2015—Anne Demers, a tile specialist, reports on the Revestir flooring show, held annually in Sao Paulo, Brazil, with a focus on the leading trends and the standout products from leading ceramic tile producers.

Lumber Liquidators, residential building and Fuse: Strategic Exchange   Full Article
April 2015—Publisher Kemp Harr weighs in on slow winter residential activity, the impact of currency fluctuations and reputation building at Fuse Commercial Flooring Alliance, as well as a report on the FCIF gala held in New York City.

Don Finkell of American OEM: Focus on Leadership - Apr 15   Full Article
Publisher Kemp Harr interviews Don Finkell, formerly of Anderson and Shaw, on his new hardwood operation, his business philosophy, the state of the industry and his case for sourcing hardwood from the U.S.

Carpetland USA, Langan Group: Best Practices - Apr 15   Full Article
Editor Jessica Chevalier profiles Carpetland USA, Langan Group, a retailer with operations in Iowa and Illinois, reporting on the building of the business, focus on investment and showroom design that caters to the firm's target customer.

Who we hang out with matters: People Power - Apr 15   Full Article
Contributing editor Sam Allman delves into issues surrounding how relationships can guide success and how interdependence is better than independence, and he weighs in on how to determine who to build relationships with.