Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Hospitality Market Update - May 2012   Full Article
Editor Brian Hamilton reports on the state of the hospitality market, which is just coming out of a downturn of historic proportions, including statistical analysis and profiles of the most significant hospitality flooring manufacturers.

NWFA Convention 2012 - May 2012   Full Article
Publisher Kemp Harr and editor Darius Helm report on the National Wood Flooring Association's annual convention, held this year in Orlando, including a comprehensive review of product from the leading producers.

Social Media: Pinterest - May 2012   Full Article
Editor Jessica Chevalier takes a look at Pinterest, the online pinboard site that was launched barely two years ago, yet already has close to 18 million users, mostly women between the ages of 35 and 44.

Advertising/Flooring-Fair Weather Friends-May 2012   Full Article
Analyst Santo Torcivia examines consumer advertising trends for flooring producers and weighs in on the wisdom of cutting advertising budgets during sluggish economic times.

Strategic Exchange - May 2012   Full Article
Publisher Kemp Harr examines the downsides of negative selling, the influence of contract dealers, the recession's impact on ceramic tile distribution, the NWFA's new focus on commercial designers, and print versus the Internet.

Designer Forum - May 2012   Full Article
Rebecca Donner, founder and principal of Inner Design Studio, writes about her firm's design of the Loma Linda University Medical Center, focusing on the relationship between design and function.

Best Practices - May 2012   Full Article
Editor Brian Hamilton profiles Carpet World of Bismarck, a North Dakota family-run flooring retailer located in one of the few booming regions of the nation, thanks to shale oil development.

People Power - May 2012   Full Article
Contributing editor Scott Humphrey draws life and leadership lessons from the Masters golf tournament, covering five areas: the power of place, the power of the people, the power of publicity, the power of points and the power of purpose.

2012 Vision Awards - April 2012   Full Article
Floor Focus profiles this year's award winning projects of the third annual Vision Awards. The article includes photo essays of the winning project (designed by Wight & Company) and the category winners, and images of the honorable mention projects.

Ceramic: Industry Overview - April 2012   Full Article
Editors Darius Helm and Jessica Chevalier take a close look at the U.S. ceramic tile industry, covering domestic production, leading importers, new technologies and trends, sustainability, and what makes the U.S. market different from other markets.