Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.

NWFA Highlights 2013 - May 2013   Full Article
Editor Anne Harr reviews this year's hardwood flooring show by the National Wood Flooring Association, held in Dallas, Texas. The report includes images and highlights from many of the leading hardwood manufacturers.

Social Media: Update - May 2013   Full Article
Contributor Irene Williams offers insights into setting up keywords to improve SEO capabilities, weighs in on Google+, offers an update on the various social media forums, talks about blogging, and reminds everyone to think mobile.

Strategic Exchange - May 2013   Full Article
Publisher Kemp Harr discusses the residential and commercial construction markets, along with changes at Royalty, demand for products made in the U.S., and progress with Internet tax legislation.

Designer Forum - May 2013   Full Article
Brian Waite, an interior designer at St. Louis based Arcturis, describes the challenges of designing for multi-purpose space, including a room with telescoping seating, at the Laclede Group, a public utility holding company.

Focus on Leadership - May 2013   Full Article
Publisher Kemp Harr interviews Mark Clayton, president and CEO of Phenix/Looptex, covering brand strategies, the firm's nylon and PET programs, ultra-soft fiber developments, and competition with older, more established mills.

Best Practices - May 2013   Full Article
Contributing editor Sonya Jennings profiles Contract Furnishings Mart,a Pacific Northwest based to-the-trade operation with a knowledge-based approach of building relationships with designers and installers.

Tuft Talk - May 2013   Full Article
Contributing editor Frank Hurd talks with two retailers about the state of their carpet business, and what their customers are looking for.

Successful Selling - May 2013   Full Article
Contributor Josh McGinnis, a marketing specialist, discusses the importance of hiring the right salespeople. McGinnis offers insights into how to analyze existing salespeople, along with guidelines to help in hiring the best candidates.

Vision Design Awards - April 2013   Full Article
Floor Focus profiles this year's winning projects of the fourth annual Vision Awards. The article includes photo essays of the winning project (designed by Gensler–San Francisco) and the category winners, and images of the honorable mention projects.

Ceramic Tile Report - April 2013   Full Article
Editor Jessica Chevalier reports on the state of the ceramic tile industry, including trends in formats and visuals, progress in sustainability, the challenges facing Spain's ceramic tile industry, and highlights from leading producers.