Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Commercial Market 2012 - June 2012   Full Article
Editor Darius Helm offers an overview of the state of the commercial market, including economic analysis, a commercial sector update and a report on the performance of the different flooring categories.

Installation Update - June 2012   Full Article
Editor Brian Hamilton examines installation issues in the flooring industry, including training and compensation, and offers reports on all flooring categories: carpet, ceramic tile, hardwood, resilient flooring and laminates.

Coverings Review - June 2012   Full Article
Editor Jessica Chevalier reviews this year's Coverings show, held in Orlando in April. The report, which includes trends and sustainability news, includes reviews of products from Crossville, Tau, Florida Tile, Imola, Marazzi, Florim, StonePeak and more.

Environments for Aging Conference - June 2012   Full Article
Contributing editor Ruth Simon McRae reports on this year's Environments for Aging conference, held in Orlando at the end of April. The article pinpoints trends in the assisted living sector and discusses the need for more flooring education.

Concrete Moisture Mitigation - June 2012   Full Article
Rick Kercheval, director of surface analysis and solution at Intertech Commercial Flooring, takes a close look at the issues surrounding moisture mitigation in concrete, including the three keys to successful mitigation.

Strategic Exchange - June 2012   Full Article
Publisher Kemp Harr targets lackluster corporate spending as a damper on the economy and also discusses the importance of good commercial installation and the WFCA's new consumer ad campaign.

Designer Forum - June 2012   Full Article
Cheryl Bicknell of Slaterpaull Architects writes about the challenges her firm faced in relocating its own building to an iconic firehouse, and how flooring choice like linoleum and carpet tile helped it attain a LEED EB Platinum rating.

Design Ovations - June 2012   Full Article
Mia Marshall, a principal at EHS Design, weighs in on some of her favorite new products, including Provenza's W-Age wood look porcelain tiles, Viva's Nr.21 tiles with concrete visuals, and Liquid Elements, a customizable design tool.

Best Practices - June 2012   Full Article
Editor Brian Hamilton profiles Modular Designs, a commercial contractor based in Charlotte, North Carolina and Fuse Alliance member that has prospered by adapting good ideas from other contractors.

Annual Report 2012 - May 2012   Full Article
Editors Darius Helm and jessica Chevalier, with assistance on statistics and analysis from market Insights/Torcivia, take an indepth look at the U.S. flooring industry, with overall analysis as well as sections on every major floorcovering category.