Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Best Practices - July 2013   Full Article
Contributing editor Sonya Jennings profiles Macco's Flooring Center, a retailer with operations in Wisconsin and Florida that focuses on training and savvy advertising strategies to keep its edge over the competition.

Commercial Market 2013 - June 2013   Full Article
Editor Darius Helm reports on the state of the domestic commercial flooring market, including an update on flooring marketshare for the various flooring categories and an indepth report on the state of the commercial sectors.

Coverings 2013 - June 2013   Full Article
Editor Jessica Chevalier reviews this year's Covering show, held in Atlanta's Georgia World Congress Center. The article includes a trends report and product reviews of new introductions by leading ceramic tile producers.

Strategic Exchange - June 2013   Full Article
Publisher Kemp Harr discusses housing issues, including the multi-family market, and also reports on developments in the commercial contracting business, as well as on the IICRC installation standards update and the latest HGTV Smart Home.

Designer Forum - June 2013   Full Article
Wendy Gray, founding principal of Gray Design Group, writes about how her firm used flooring and other interior elements in its design of Foresight Energy to echo imagery related to the client's coal mining culture and history.

Focus on Leadership - June 2013   Full Article
Publisher Kemp Harr interviews John Turner, JR., president and COO of Daltile. The discussion includes Turner's channel strategies, how the Marazzi acquisition will impact both Daltile and the market, and plans for the future.

Flooring Forensics - June 2013   Full Article
In Lew Migliore's debut column for Floor Focus, the well known expert on technical flooring issues discusses how carpet tile has transformed the flooring industry and technical issues surrounding its installation.

Wood Cuts - June 2013   Full Article
Contributing editor Michael Martin, CEO of the National Wood Flooring Association, presents the case for why demand for hardwood flooring manufactured in the U.S. will continue to grow, and why it's important for the U.S. economy.

Best Practices - June 2013   Full Article
Contributing editor Sonya Jennings profiles DFS Flooring, a commercial contractor based in Southern California and Las Vegas, which differentiates itself from the competition with its full service approach.

Design Ovations - June 2013   Full Article
Kelly Ennis, managing principal of The Verve Partnership, weighs in on her favorite flooring products, including Shaw Contract's Hybrid carpet tile, commercial area rugs by Tuva Looms, Bentley's Hollywood Sequel and Shaw's engineered hardwoods.