Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Acceptable Concrete Moisture - July 2013   Full Article
Floor Focus offers a technical report about issues of concrete slab moisture vapor emission rates, examining the different moisture measurement systems and their limitations.

Case Study: The Art Institute of Chicago-Jul 2013   Full Article
Editor Jessica Chevalier discusses the museum project with Starnet member Mr. David's Flooring International, a commercial flooring contractor tasked with the flooring renovation and challenged by subfloor issues at the high profile museum.

NeoCon 2013 - July 2013   Full Article
Floor Focus' editorial team offers a review of NeoCon 2013, held in Chicago. The report features trends, lists of awards and noteworthy products, and indepth reviews of new products from all of the leading flooring manufacturers.

Trends in Education - July 2013   Full Article
Editor Jessica Chevalier examines the state of the education market, including K-12 and higher education, taking a look at infrastructure needs, funding issues, significant demographics, and updates on leading education flooring manufacturers.

Designing With Area Rugs - July 2013   Full Article
Heidi Rodriguez of DKOR Interiors shows through images and text the different roles area rugs can play in interior design, and how rugs work with other interior elements, including hard surface flooring.

Mullican Boosts U.S. Production - July 2013   Full Article
Publisher Kemp Harr reports on the facility expansion of Mullican Flooring, the fourth largest domestic hardwood producer. The $14 million upgrade in Johnson City, Tennessee shifts most of the firm's engineered hardwood production to the U.S.

Advertising & Branding - July 2013   Full Article
Market analyst Santo Torcivia of Market Insights LLC offers charts and analysis of advertising spending by leading flooring brands and retailers, including big boxes like Home Depot, Empire Today, Lumber Liquidators and Lowe's.

The Floor Project - July 2013   Full Article
Publisher Kemp Harr takes a look at two pilot stores opened in Kansas by Cap Carpet's Aaron Pirner. The stores offer a new kind of floor shopping experience, based on extensive consumer research.

Strategic Exchange - July 2013   Full Article
Publisher Kemp Harr discusses the implications of the strengthening housing market, and also takes a look at the brand changes in the commercial market along with acoustical issues with hard surface flooring, and offers an update on the Fuse Alliance.

Digital Evolution - July 2013   Full Article
Jay Flynn of Creating Your Space discusses the importance of visualization tools in today's online shopping experience, and offers advice on how retailers can put together visualization programs to compete in today's market.