Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Ceramics Technology & Design - March 2011   Full Article
Editors Darius Helm and Jessica Chevalier examine the latest technological developments in the ceramic tile industry and their impact on tile performance and design.

Carpet Fiber Update - March 2011   Full Article
Editor Darius Helm reports on trends in the carpet fiber industry, including the shift from staple to filament yarns and the growth of polyester face fiber in the residential carpet market.

World Flooring: Domotex 2011 - March 2011   Full Article
Publisher Kemp Harr discusses highlights from the largest flooring show in the world, held anually in January in Hannover, Germany.

Strategic Exchange - March 2011   Full Article
Publisher Kemp Harr discusses the rise of consumer sentiment, along with highlights of Shaw's Aligned conference, durties on engineered wood and Mannington's viral video.

Designer Forum - March 2011   Full Article
Jeff Taylor, a founding principal officer of Design Studio, Inc., describes how his firm used flooring to produce a creative, collaborative space for the headquarters of Firaxis Games.

Focus on Leadership - March 2011   Full Article
Publisher Kemp Harr interviews Kathy Young, Shaw's residential marketing director, about her role at Shaw and the role of women in general in the flooring industry.

Best Practices - March 2011   Full Article
Editor Brian Hamilton reports on Independent Carpet One, a Michigan floorcovering retailer that has found a way to succeed in the tough Detroit market.

Commercial Color Trends 2011 - February 2011   Full Article
Kaye Gosline, creative director for Milliken Floor Covering, provides an in-depth look at color trends within the commercial market, including insights into the market segments and regional differences.

Residential Color Trends 2011 - February 2011   Full Article
Emily Morrow, Shaw's director of color, style and design, reports on color trends in the residential market, including a discussion of earth tones and neutrals and observations about trends among accent colors and richer hues.

Vinyl: Building Marketshare - February 2011   Full Article
Editor Darius Helm takes a look at the share gainers in the vinyl category--luxury vinyl and glass-backed sheet goods--along with an update on producers in that category and on environmental progress.