Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.

Jay Flynn from Creating Your Space: Digital Evolution   Full Article
May 2014—Jay Flynn, vice president of sales and marketing for Creating Your Space, discusses online marketing and offers a strategy for prioritizing the options, including reputation management, search engine optimization and other tools.

Building productive relationships: Contractor's Corner   Full Article
May 2014—Contributing editor Dave Stafford discusses the issues of building productive, positive relationships with A&D professionals and manufacturer reps, and he describes all the advantages that can grow out of effective relationships.

Essentials of installing carpet tile and broadloom: Flooring Forensics   Full Article
May 2014—Contributing editor Lew Migliore writes about the essential steps in installation of broadloom and carpet tile, focusing on common problems and the key differences between installing broadloom and carpet tile.

2014 Vision Design Awards - April 2014   Full Article
Floor Focus' annual Vision Design Award winners, including grand prize winner Rottet Studio, are celebrated with photography, project descriptions, and jury quotes. All the winners are showcased, along with the honorable mentions.

Ceramic Tile Report - April 2014   Full Article
Editor Jessica Chevalier takes a close look at the state of the ceramic tile industry, including import and consumption statistics as well as trends in design, construction and format, and she also reports on leading tile manufacturers.

Cleaning & Maintenance: Focus on carpet fiber - April 2014   Full Article
Editor Darius Helm takes a look at the inherent cleanability of the different fiber types, and also takes a look at how the different fibers are treated to enhance their performance characteristics. A box on IICRC standards is also included.

Industry developments: Dancik, RFMS, QFloors, Rollmaster and more   Full Article
April 2014—Editor Darius Helm on the state of flooring software for residential retailers. A close look at programs offered by the various developers and a focus on the biggest challenges retailers face in adopting comprehensive software systems.

Revestir 2014: A review of Brazil's tile show - April 2014   Full Article
Contributing editor Ruth McRae offers a review of Revestir, which is held annually in Sao Paulo, Brazil's largest city. The report includes design trends and reviews of products from Portinari, Eliane, Portobello, Gail, Dune and others.

Dixie and Atlas, CRI, WFCA and the S600 standard   Full Article
Strategic Exchange April 2014—Publisher Kemp Harr discusses Dixie's acquisition of Atlas, Joe Yarbrough in his new role as president of the CRI, its relationship to WFCA's new leadership, and an update of the S600 carpet installation standard.

Enzo Mularoni, president of Del Conca: Focus on Leadership   Full Article
April 2014—Publisher Kemp Harr interviews Enzo Mularoni about Del Conca, an Italian tile firm purchased by Mularoni and his father in 1979, with a focus on the firm's new role as a U.S. manufacturer with the completion of its facility in Tennessee.