Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Tuft Talk - December 2012   Full Article
Contributing editor Frank Hurd talks about what carpet retailers can learn from successful auto dealers, including how to build and maintain customer loyalty and how to build long lasting relationships.

Focus 100 Retail - November 2012   Full Article
Editor Darius Helm takes a close look at the state of the independent floorcovering retailer. The article includes an analysis of the housing market, updates from top retailers, builder contractors and buying groups, and the annual Top 100 list.

Residential Interior Design Trends - November 2012   Full Article
Contributing editor Sonya Jennings interviews three residential interior designers—Joe Tice, Robert Wright and Jennifer Dumoulin—each covering different parts of the nation, about what's hot in residential flooring.

Fiber Focus: TruSoft - November 2012   Full Article
Publisher Kemp Harr interviews Dixie's Paul Comiskey and Tuftex's Bob Burton about Invista's new ultra-soft fiber, Stainmaster TruSoft. The two firms have an exclusive on the product for the first year.

Building Store Traffic - November 2012   Full Article
Contributing editor Sonya Jennings discusses the use of new and traditional marketing strategies with independent flooring retailers, including Phil Shrimper of JP Flooring, Jeff Macco of Macco's Flooring, and Steve Brannen of Carpet King/Flooring Expo.

Cersaie: The Global Tile Show - November 2012   Full Article
Contributing editor Ruth Simon McRae reviews this year's Cersaie show, held annually in Bologna, Italy. The global ceramic show, which reported a 20% increase in attendance to 100,000 visitors, featured 900 exhibiting companies from 33 countries.

Strategic Exchange - November 2012   Full Article
Publisher Kemp Harr discusses Mohawk's acquisition of Pergo, which has made Mohawk into the dominant global laminate producer, and also weighs in on whether wool fiber can gain share in the U.S. carpet and rug industry.

Designer Forum - November 2012   Full Article
Deborah Elliott, co-founder of ID Studios, describes the A&D firm's approach to its design of San Diego's Thomas Jefferson School of Law, an approach that incorporated the surrounding natural environment and coastal culture.

Focus on Leadership - November 2012   Full Article
Publisher Kemp Harr interviews Jeff Buttitta, president of Tarkett North America, about everything from Tarkett's brand strategy for its diverse flooring operations to its recent acquisition of Tandus, one of the leading commercial carpet mills.

Best Practices - November 2012   Full Article
Editor Brian Hamilton profiles Ambassador Floor co., a retailer based in Chesterfield, Missouri whose unique selling system includes not putting prices on products to encourage potential clients to connect with sales staff.