Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Commercial Market 2011 - June 2011   Full Article
Editor Darius Helm analyzes the state of the commerical market, including a report on global conditions, a section on flooring categories, and a comprehensive overview of the various commercial market sectors.

Installation Update - June 2011   Full Article
Editors Jessica Chevalier and Darius Helm take a look at the state of installation in both the residential and commercial sectors, including updates on standards and certifications.

Innovation: Valinge Wood Fiber Floors - June 2011   Full Article
Editor Darius Helm takes a close look at Valinge's latest innovation, a laminate flooring that replaces the top paper layers with high impact wood dust, and the technologies that will help it compete with the best products in the flooring industry.

NWFA 2011 Annual Convention - June 2011   Full Article
Publisher Kemp Harr provides an overview of this year's National Wood Flooring Association convention and offers insights into the state of the hardwood flooring industry.

HGTV Green Home - June 2011   Full Article
Publisher Kemp Harr reports on this year's Green Home, in Stapleton, Colorado, including its use of green flooring materials and other environmnetal attributes.

Strategic Exchange - June 2011   Full Article
Publisher Kemp Harr talks about hopes for a strong summer season, IVC's new position as a domestic vinyl producer, and the departure from the U.S. market of Colombia based Orchid Ceramic, along with thoughts on how to keep Americans competitive.

Designer Forum - June 2011   Full Article
Lori Klein, director of design at Posen Architects, discusses building a new space for the New Jersey Sharing Network, an organ procurement organization, including the use of recycled materials to emphasize the group's life sustaining mission.

Focus on Leadership - June 2011   Full Article
Publisher Kemp Harr interviews Shashi Caan, founder of The Collective, about how she came to do architecture and design, key role models, women in design and plans for the future.

Wood Cuts - June 2011   Full Article
Frank Kroupa, technical training director for the NWFA, discusses the strategies for creating successful commercial hardwood installations.

Best Practices - June 2011   Full Article
Editor Brian Hamilton profiles Dugan's Paint and Flooring, a 140 year old firm based in Sedalia, Missouri, whose fashion and project focus has helped it maintain its position in the competitive marketplace.