Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Designer Forum - June 2012   Full Article
Cheryl Bicknell of Slaterpaull Architects writes about the challenges her firm faced in relocating its own building to an iconic firehouse, and how flooring choice like linoleum and carpet tile helped it attain a LEED EB Platinum rating.

Design Ovations - June 2012   Full Article
Mia Marshall, a principal at EHS Design, weighs in on some of her favorite new products, including Provenza's W-Age wood look porcelain tiles, Viva's Nr.21 tiles with concrete visuals, and Liquid Elements, a customizable design tool.

Best Practices - June 2012   Full Article
Editor Brian Hamilton profiles Modular Designs, a commercial contractor based in Charlotte, North Carolina and Fuse Alliance member that has prospered by adapting good ideas from other contractors.

Annual Report 2012 - May 2012   Full Article
Editors Darius Helm and jessica Chevalier, with assistance on statistics and analysis from market Insights/Torcivia, take an indepth look at the U.S. flooring industry, with overall analysis as well as sections on every major floorcovering category.

Hospitality Market Update - May 2012   Full Article
Editor Brian Hamilton reports on the state of the hospitality market, which is just coming out of a downturn of historic proportions, including statistical analysis and profiles of the most significant hospitality flooring manufacturers.

NWFA Convention 2012 - May 2012   Full Article
Publisher Kemp Harr and editor Darius Helm report on the National Wood Flooring Association's annual convention, held this year in Orlando, including a comprehensive review of product from the leading producers.

Social Media: Pinterest - May 2012   Full Article
Editor Jessica Chevalier takes a look at Pinterest, the online pinboard site that was launched barely two years ago, yet already has close to 18 million users, mostly women between the ages of 35 and 44.

Advertising/Flooring-Fair Weather Friends-May 2012   Full Article
Analyst Santo Torcivia examines consumer advertising trends for flooring producers and weighs in on the wisdom of cutting advertising budgets during sluggish economic times.

Strategic Exchange - May 2012   Full Article
Publisher Kemp Harr examines the downsides of negative selling, the influence of contract dealers, the recession's impact on ceramic tile distribution, the NWFA's new focus on commercial designers, and print versus the Internet.

Designer Forum - May 2012   Full Article
Rebecca Donner, founder and principal of Inner Design Studio, writes about her firm's design of the Loma Linda University Medical Center, focusing on the relationship between design and function.