Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Building Store Traffic - November 2012   Full Article
Contributing editor Sonya Jennings discusses the use of new and traditional marketing strategies with independent flooring retailers, including Phil Shrimper of JP Flooring, Jeff Macco of Macco's Flooring, and Steve Brannen of Carpet King/Flooring Expo.

Cersaie: The Global Tile Show - November 2012   Full Article
Contributing editor Ruth Simon McRae reviews this year's Cersaie show, held annually in Bologna, Italy. The global ceramic show, which reported a 20% increase in attendance to 100,000 visitors, featured 900 exhibiting companies from 33 countries.

Strategic Exchange - November 2012   Full Article
Publisher Kemp Harr discusses Mohawk's acquisition of Pergo, which has made Mohawk into the dominant global laminate producer, and also weighs in on whether wool fiber can gain share in the U.S. carpet and rug industry.

Designer Forum - November 2012   Full Article
Deborah Elliott, co-founder of ID Studios, describes the A&D firm's approach to its design of San Diego's Thomas Jefferson School of Law, an approach that incorporated the surrounding natural environment and coastal culture.

Focus on Leadership - November 2012   Full Article
Publisher Kemp Harr interviews Jeff Buttitta, president of Tarkett North America, about everything from Tarkett's brand strategy for its diverse flooring operations to its recent acquisition of Tandus, one of the leading commercial carpet mills.

Best Practices - November 2012   Full Article
Editor Brian Hamilton profiles Ambassador Floor co., a retailer based in Chesterfield, Missouri whose unique selling system includes not putting prices on products to encourage potential clients to connect with sales staff.

The Top 250 Design Survey - October 2012   Full Article
Editor Darius Helm breaks out and analyzes this year's survey of top designers. The survey covers everything from top projects, new markets and hot products to designers' priorities and top problems, along with favorite flooring manufacturers.

Starnet: A 20-Year Retrospective - October 2012   Full Article
Publisher Kemp Harr puts together testimonials, historical essays from founding members, photos, timelines and focus pieces to illustrate Starnet's impact on the commercial flooring industry over the last two decades.

Hardwood Update 2012 - October 2012   Full Article
Editor Brian Hamilton takes a look at the domestic hardwood market, covering statistics and trends, as well as highlights from leading distributors and manufacturers, along with a report on retailers.

Raised Access Flooring - October 2012   Full Article
Editor Brian Hamilton examines the raised access flooring market, including the latest innovations, with a focus on Tate Access Floors, which is the market leader, and Haworth, which is better known for its office furniture lines.