May 22, 2013

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Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.

Successful Selling - November 2011   Full Article Jim Dion, president of Chicago based Dionco Inc., discusses various ways of combating cognitive dissonance, or buyer's remorse, when selling floorcoverings to homeowners.

The Top 250 Design Survey - October 2011   Full Article Editor Darius Helm analyzes responses from this year's survey of designers from the top A&D firms, including how they're adapting to the competitive commercial market, what's working and what isn't, and their favorite carpet and hard surface producers.

Understanding Concrete Moisture - October 2011   Full Article Editor Jessica Chevalier takes a close look at the issues surrounding concrete installation, focusing on why moisture is a problem, the best moisture testing methods, and how to effectively avoid installation failures.

Hardwood Update 2011 - October 2011   Full Article Editor Jessica Chevalier takes a look at the hardwood flooring business, reporting on hardwood's growing appeal, style preferences by region, and the retailer's battle with big boxes to maintain their share of the business.

Strategic Exchange - October 2011   Full Article Publisher Kemp Harr discusses the role of consumer confidence in the economy, and also reports on trends at Cersaie, the global tile show held in Bologna, Italy, and introduces Floor Focus' new project about young industry leaders--Future Focus.

Designer Forum - October 2011   Full Article Andrea Hartley Bishop, a designer with Rabaut Design Associates, reports on the challenges Rabaut faced when designing a new space for Atlanta-based Venadar. Flooring solutions ranged from InterfaceFlor tiles to Capri cork and Lonseal sheet vinyl.

Focus on Leadership - October 2011   Full Article Publisher Kemp Harr interviews Mia Marshall, a principal at EHS Design, discussing how she found out she wanted to be a designer, the route she has taken through the business, and the specific skills designers need to succeed in the market.

People Power - October 2011   Full Article Contributing editor Scott Humphrey discusses life lessons he has learned from Elbert Shaw, including the importance of integrity and strong values, how we impact the lives of others, and why it's productive to show affection and appreciation.

Best Practices - October 2011   Full Article Editor Brian Hamilton profiles Pasadena Floors, a Maryland flooring retailer that has leveraged its installation expertise, customer service and attention to detail to sustain its business despite tough market conditions.

State of Sustainability 2011 - Aug/Sep 2011   Full Article Editor Darius Helm provides comprehensive updates on sustainability in flooring and the built environment along with highlights from carpet mills, resilient and hard surface producers, and manufacturers of adhesives, underlayments and backings.