Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Commercial Market 2015: Hard surfaces are driving commercial growth   Full Article
June 2015—Executive editor Darius Helm reports on the state of the commercial market, including the state of commercial sectors, an update on flooring categories, prospects for the rest of the year and into 2016, and statistics from Market Insights LLC.

NWFA Expo Review - June 2015   Full Article
Executive editor Darius Helm offers a report on this year's National Wood Flooring Association convention, held in St. Louis, where the NWFA is headquartered, on the 30th anniversary of its foundation.

Focus on: Terrazzo - June 2015   Full Article
Editor Jessica Chevalier takes a close look at terrazzo, including its construction, lifecycle and environmental profile, as well as its installation and design flexibility, with input from leaders at American Terrazzo and North American Terrazzo.

HGTV Smart Home - June 2015   Full Article
Publisher Kemp Harr reports on this year's HGTV Smart Home in Austin, Texas, featuring flooring from Shaw, including Anso Caress soft nylon carpet and Epic, a hybrid engineered hardwood.

Housing, CARE and polyester recycling, Somerset Hardwood   Full Article
Strategic Exchange, June 2015—Publisher Kemp Harr reports on home building numbers and also takes a close look at CARE's efforts to find en uses for reclaimed PET carpet. In addition, Harr examines Somerset Hardwood and the secrets to its success.

Cheryl Durst, EVP and CEO of the IIDA: Focus on Leadership   Full Article
June 2015—Publisher Kemp Harr interviews Cheryl Durst from the International Interior Design Association in a wide ranging discussion covering everything from the role of the IIDA to challenges facing designers and the future of interior design.

CannonDesign's Follet HQ project: Designer Forum   Full Article
June 2015—Mark Hirons with CannonDesign writes about his firm's design of Follet's headquarters in Chicago, and how flooring products, including Shaw Contract carpet tile and cork from Solida, helped achieve the vision for the project.

Irvine, California's Commercial Interior Resources: Best Practices   Full Article
June 2015—Editor Jessica Chevalier profiles Commercial Interior Resources, a contract dealer that's been in business in southern California for 32 years. The firm, which is a member of the Fuse Alliance, generates $11 million in annual revenues.

In business as much as in life, people skills trump expertise   Full Article
People Power, June 2015—Contributing editor Sam Allman discusses people skills, why they're important in the selling process, and the importance of empathy in building rapport and creating powerful, mutually beneficial relationships.

Seven steps to commercial success: Contractor's Corner   Full Article
June 2015—Contributing editor Dave Stafford offers a roadmap to success for contract dealers, covering brand creation, clientele, sales people, product sales, service and profit making.