Article Archives

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Jim Neel Discusses Coefficients of Friction   Full Article
Tile Files: October 2013—Jim Neel, who works in research and development for Daltile, takes a close look at coefficient of friction testing and explains why the BOT 3000 friction testing machine offers the most cutting edge and accurate test results.

Best Practices - Aug/Sep 2013   Full Article
Contributing editor Sonya Jennings profiles Corporate Floors, Inc., a Texas based commercial flooring dealer that has weathered the economic downturn through shrewd acquisitions and new services, including maintenance programs.

Survey 2013: What the Retailers Think - July 2013   Full Article
Editor Darius Helm reports on the results of this year's survey of retailers from all around the country, and offers analysis of leading business issues. The article also lists retailers' favorite manufacturers across all residential flooring categories.

Acceptable Concrete Moisture - July 2013   Full Article
Floor Focus offers a technical report about issues of concrete slab moisture vapor emission rates, examining the different moisture measurement systems and their limitations.

Case Study: The Art Institute of Chicago-Jul 2013   Full Article
Editor Jessica Chevalier discusses the museum project with Starnet member Mr. David's Flooring International, a commercial flooring contractor tasked with the flooring renovation and challenged by subfloor issues at the high profile museum.

NeoCon 2013 - July 2013   Full Article
Floor Focus' editorial team offers a review of NeoCon 2013, held in Chicago. The report features trends, lists of awards and noteworthy products, and indepth reviews of new products from all of the leading flooring manufacturers.

Trends in Education - July 2013   Full Article
Editor Jessica Chevalier examines the state of the education market, including K-12 and higher education, taking a look at infrastructure needs, funding issues, significant demographics, and updates on leading education flooring manufacturers.

Designing With Area Rugs - July 2013   Full Article
Heidi Rodriguez of DKOR Interiors shows through images and text the different roles area rugs can play in interior design, and how rugs work with other interior elements, including hard surface flooring.

Mullican Boosts U.S. Production - July 2013   Full Article
Publisher Kemp Harr reports on the facility expansion of Mullican Flooring, the fourth largest domestic hardwood producer. The $14 million upgrade in Johnson City, Tennessee shifts most of the firm's engineered hardwood production to the U.S.

Advertising & Branding - July 2013   Full Article
Market analyst Santo Torcivia of Market Insights LLC offers charts and analysis of advertising spending by leading flooring brands and retailers, including big boxes like Home Depot, Empire Today, Lumber Liquidators and Lowe's.