Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


2016 Vision Awards - Apr 2016   Full Article
Floor Focus' annual Vision Design Award winners, including grand prize winner Rottet Studio, are celebrated with photography, project descriptions and jury quotes—along with bios of the judges: Shashi Caan, Margo Jones and Cameron Wilson.

Hardwood: Producer Overview - Apr 2016   Full Article
Executive editor Darius Helm reports on the hardwood flooring market, including the challenges of private label programs and wood-look LVT and ceramic tile, along with updates from Armstrong, Shaw, Mohawk, Mannington, Mirage, Lauzon and many more.

Dixie: On the Move - Apr 2016   Full Article
Publisher Kemp Harr discusses Dixie's move of its corporate and residential operations to its new upscale location on top of Hamilton Ridge in Dalton, Georgia, including images of its architecture and interior design.

Masland Celebrates 150 Years - Apr 2016   Full Article
Senior editor Calista Sprague writes about Masland's 150th anniversary, with a look back through text, timeline and images at the history of the prestigious firm and the family that ran and guided it, including founder Charles Henry Masland, Sr.

Outdoor Flooring Trends - Apr 2016   Full Article
Senior editor Calista Sprague explores trends in outdoor flooring through conversations with experts and designers, including Alena Capra of Alena Capra Designs; Vicki Payne, host of TV's "For Your Home;" and Winston Kong of Champalimaud.

Home sales, Anderson, Fuse, Armstrong Flooring: Strategic Exchange - Apr 2016   Full Article
Publisher Kemp Harr discusses residential and commercial prospects, Anderson's decision to go direct to dealers and the debut of Armstrong Flooring, and also offers a report on Fuse Alliance's meeting in Nashville.

Pierre Thabet, president of Mirage: Focus on Leadership - Apr 2016   Full Article
Publisher Kemp Harr interviews Pierre Thabet, president of Mirage, Quebec's most prominent hardwood flooring producer, including Thabet's background and business philosophy, along with branding and channel strategies.

Myers Carpet and Flooring Center: Best Practices - Apr 2016   Full Article
Editor Jessica Chevalier profiles Myers Carpet and Flooring Center, with three locations in Georgia and Tennessee, including its expansion through acquisition, its Hollywood revenue stream and its in-house custom-cut rug program.

A close look at the formaldehyde issue: Wood Cuts - Apr 2016   Full Article
Brett Miller, vice president of education and certification for the NWFA, discusses the formaldehyde issue, including information on the California Air Resources Board (CARB) and how it works with flooring, and content versus emissions.

First and foremost, know your hardwood flooring: Flooring Forensics - Apr 2016   Full Article
Contributing editor Lew Migliore weighs in on the importance of dealers knowing technical details of their products, including how it handles moisture and how to choose the right applications for the product.