Recent Articles

Floor Focus is a monthly magazine of analysis and education for the floor covering industry's interconnected business sectors: retailers, distributors, contract dealers, manufacturers, architects, designers and commercial end users. While Floor Daily gives you the news, Floor Focus tells you what the news means for your business.


Commercial Market 2014: Statistics and analysis   Full Article
June 2014—Editor Darius Helm reports on the state of the commercial market. The report includes industry statistics, an update on the different flooring categories, and an analysis of conditions in the various commercial sectors.

Coverings 2014 Review: Crossville, Imola, Florida Tile, Del Conca, more   Full Article
June 2014—Editor Heather Osteen reports on this year's Coverings show, held in the Las Vegas Convention Center. The report includes highlights from Crossville, Florida Tile, Imola, Del Conca, Fiandre, Florim, American Olean, and many others.

Builder market, CARE & recycling, Jack Mishkin: Strategic Exchange   Full Article
June 2014—Publisher Kemp Harr discusses National Association of Home Builders' housing report, and also takes a close look at CARE, the Carpet America Recovery Effort, and its current challenges, and reports on the life and death of Jack Mishkin.

Crossville tile, Nora rubber in an education project: Designer Forum   Full Article
June 2014—Ann Marie Procopio, director of Interiors at DRA Architects, writes about the design of Roger L. Putnam Vocational Technical Academy in Springfield, Massachusetts, including its use of Nora rubber flooring, epoxy terrazzo and Crossville tile.

Universal Metro: Best Practices - June 2014   Full Article
Contributing editor Sonya Jennings profiles California based Universal Metro, a commercial flooring contractor that has served the Los Angeles metro area for 30 years, thanks in part to a sophisticated hiring system building a strong, loyal team.

The difference between value and price: Successful Selling   Full Article
June 2014—Contributing editor Sam Allman discusses the difference between value and price and how it relates to competition from big boxes and discount chains, and he also offers insights into how retailers can navigate through these issues.

A close look at adhesives: Wood Cuts   Full Article
June 2014—Brett Miller, director of certification and education for the NWFA, discusses hardwood flooring adhesives, including water-based, solvent-based and moisture-curing urethanes, as well as VOC emissions and newer environmentally friendly adhesives.

Jessica Maples of Hickok Cole Architects: Design Ovations   Full Article
June 2014—Jessica Maples, senior associate with Hickok Cole, describes her favorite flooring materials, including Porcelanosa tile, Bolon woven vinyl, Desso carpet and Loophouse rugs, in a photo essay.

2014 Annual Report: Carpet, area rugs, hardwood, laminate, resilient and ceramic   Full Article
May 2014—Floor Focus' editorial team, along with analysis and statistics by Market Insights LLC, breaks down the flooring industry's 2013 results. The report includes a statistical overview as well as indepth reports on all six major flooring categories.

The Hospitality Market: Renovation keeps the sector hopping   Full Article
May 2014—Editor Jessica Chevalier reports on the state of the hospitality market, including a report on market activity and the strength of the renovation sector, along with product and design trends and an update on sustainability.

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