Publisher Kemp Harr reflects on Floor Focus' purpose over the last 25 years and the flooring industry's purpose as it evolves, discusses hardwood versus wood-look products, and takes a look back at Beaulieu, from its founding to its bankruptcy.
Floor Focus Magazine
Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Senior designer Kam Kamran with Environetics writes about designing the new Gaumont headquarters located in Los Angeles. The goal was to create a space that resonates as a successful, stable and enduring fixture.
Contributing editor Sam Allman reflects on what it means to achieve and encourages readers to step out of their comfort zones and change how they view challenges. Are you a common man who seeks comfort or an uncommon man who seeks adventure?
Contributing editor Dave Stafford encourages contractors to seek projects in the education sector but warns that geography, bids and bid awards, large volume and short delivery schedules, and strained credit lines are the primary factors to consider.
Contributing editor Kim Gavin writes about the 25th anniversary of Starnet, both looking back on its successful trainings and camaraderie, and looking ahead to its future challenges.
Executive editor Darius Helm discusses the result of the 2017 independent flooring retailer survey, with responses coming from across the country regarding the changing flooring market, top manufacturers, and advertising strategies.
Floor Focus’ editorial team reviews this year’s NeoCon show in Chicago, where attendance was up 7%. Trends included combining hard surface and carpet, commercial sectors utilizing informal zones, and the surge in biophilic designs.
Editor Jessica Chevalier writes about the new retail experience, where stores are transitioning to more brand-conscious, design-focused efforts, and ensuring that online and brick-and-mortar shopping strategies align.
Editor Beth Miller tours Mohawk’s Dalton, Georgia design facility, a healthy building certified by the International Living Building Institute, which focuses on collaboration between designers and end-users through an open office environment.
Digital Marketing: Retail—Flooring retailers look toward the future of digital marketing - July 2017
Editor Beth Miller discusses the role of digital marketing in the flooring industry with three industry retailers, looking at the relationship between traditional and digital marketing, as well as the future of e-commerce.