Associate partner and project manager David Hobart Jr. of McCarthy Nordburg writes about his firm's recent brand-conscious design for Big Yam, a creative advertising agency in Scottsdale, Arizona.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Jessica Chevalier discusses the growth of Maryland's Value Carpet One, which began from a trade in 1972, and after 45 years, is still a strong, family-focused business in the Chesapeake Bay area.
Contributing writer Ryan Fasan shows examples of different tile trends on the rise, like textile, metallic, and vintage looks, thanks to digital design capabilities and 3D scanners.
Contributing editor Sam Allman discusses the balance between similarity and diversity in people, the meaning and value of conformity, and the role and risks of authenticity.
Contributing editor Sandy Smith talks about the best way for salespeople to effectively and efficiently use their time by catering to their audience and focusing on their presentations.
Contributing editor Dave Stafford offers detailed suggestions about the best ways for contractors to approach large projects—with research and realistic considerations for the job.
Executive editor Darius Helm, with statistics provided by Market Insights LLC, analyzes the state of the economic climate and its implications in the housing and flooring markets. Highlights include the potential overcapacity of carpet.
Editor Jessica Chevalier writes about the changes in university campuses meant to enhance the living and learning environment of Millennial students. Student spaces are becoming more flexible, and flooring helps customize spaces like libraries.
Executive editor Darius Helm provides a review of Coverings 2017, which featured the launch of the Why Tile campaign. In addition to a range of wood designs, trends at the show include a wave of textile designs, encaustic patterns and terrazzo looks.
Contributing editor Kim Gavin reports on the National Floorcovering Alliance's spring meeting, where many members cite growth in WPC and rigid LVT, along with stronger carpet sales. The lack of qualified installers was a key topic of discussion.