Contributing editor Dave Stafford offers up advice to sales personnel on how to approach a new product or service promotion with steps for organizing the promotion, planning the event and tips for effective networking.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Darius Helm reports on the retail flooring business, with extensive interviews of independent retailers and buying groups. The report includes a housing market update and the top 100 list of U.S. flooring retailers with sales estimates.
Editor Jessica Chevalier reports on the state of the market, including data analysis, gains by LVT and carpet tile, and design trends, with input from STR Global, Shaw, Durkan, Brintons, Lexmark, Interface, OW Hospitality, Milliken, Masland and more.
Analyst Santo Torcivia of Market Insights examines the distribution strategies of the different hard surface flooring types in the residential market with in-depth financial analysis, and also reports on how the top flooring firms approach the issue.
Contributing editor Ruth Simon McRae reviews the annual Cersaie show in Bologna, Italy, covering show and conference highlights, trends in design and construction, and products from firms like Fioranese, Sant' Agostino, Tagina, Refin and many more.
Editor Darius Helm reports on this year's Greenbuild, held at the Los Angeles Convention Center in early October, including highlights from flooring firms like Mohawk, Shaw, Interface, Nora, Graf Brothers, WE Cork and Tate Access Floors.
Publisher Kemp Harr discusses Shaw's acquisition of US Floors, offers updates on Un Unilin's dispute with Innovations 4 Flooring on clic systems, and also offers insights into economic news and notes e-tailer additions to the Focus 100 Retail list.
Rachel Maher, an interior designer with K2M Design, writes about working with Hilton Global Design on the renovation of its Key West resort, which features custom broadloom from Shaw Hospitality and J-Wood's porcelain tile.
Editor Jessica Chevalier profiles CarpetsPlus of Bloomington, an Illinois retailer established by brothers Jim and John Brown in 2005. Though the brothers started the business with no experience, it has thrived while competitors have languished.
Contributing editor Tom Decosimo discusses strategies for assessing the value of a business when looking to attract investors, from the basics to complex issues like the value of personnel and the relationship between valuation and EBITDA.